cosmetics

Why is niacinamide a must-have ingredient in your skin care products?

Unveiling the Power of Niacinamide in Skincare: A must-have ingredient for smooth, vital, and renewed skin. How to ensure you're getting the real deal in your products.

By KOBI TIRIPINTO
04/07/2024

Innovative solutions for thinning eyebrows? New products to transform your look

From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.

By SHOVAL AZUR
27/06/2024

The top 5 blushes of 2024

The products herein have been ranked according to pigment, application, appearance, and longevity.

Adel Bespalov secures unprecedented achievement

Social media influencer Adel Bespalov, known for her online controversies, has been chosen as the leading ambassador for a major skincare brand. Here are all the details.

By SHOVAL AZUR
18/06/2024

Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel

Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.

27/05/2024

Affordable beauty in luxury territory: Beautycare chain arrives in the center

Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.

26/05/2024

The end of dark spots? L'Oréal Paris presents the revolutionary skincare line

L'Oréal launches BRIGHT REVEAL series with serum, moisturizer, SPF50 protection, and a unique peeling mask, all based on niacinamide for treating spots and pigmentation. Scroll for full details.

By SHOVAL AZUR
24/05/2024

Fourth time in Rishon Lezion: SACARA expands and opens fourth branch in the city

After recently opening its fourth branch in Petah Tikva, the SACARA cosmetics chain is now opening its fourth branch in Rishon Lezion, with an estimated investment of approximately NIS 600,000.

19/05/2024

The dorsal side of your hand, shows aging signs, new study finds

Since visual estimation can be highly inaccurate, the indisputable importance of these markers is explained by their great practical value as a target for the cosmetology and cosmetics industry.

Discover must-have beauty products: A glimpse below the eyes

From NARS to Group Argania: Beauty innovations for refreshed skin, radiant hair, and sun protection.

By SHOVAL AZUR
10/05/2024
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