Fashion Brand SAISEI: Eco-Friendly Fashion Innovation
The eco-conscious fashion brand SAISEI has arrived in Israel with a promise of sustainable fashion. The name, which means "rebirth" in Japanese, reflects the brand’s focus on renewal and sustainability in the fashion industry. We tried some items from the collection, including leggings, tops, and lingerie, and the initial impression was positive. SAISEI's Seamless technology ensures exceptional comfort, with soft, flattering fabrics that suit a variety of body types. As the brand claims, the clothing feels versatile enough to wear from the gym to the street. What truly sets SAISEI apart is its environmental commitment. Nearly 100% of its fabrics are made from recycled materials, including creative uses of waste like discarded fishing nets. This is a refreshing approach in an industry known for its environmental impact.
Price: NIS 65-360
"Natural Formula" surprises with a new hair care series based on castor oil, specifically designed for chemically straightened hair. The combination of castor oil and mango butter has proven to be a magic cocktail for dry hair. After about two weeks of use, hair feels surprisingly soft and shiny, as if it had undergone salon treatment. The series includes shampoo, conditioner, a mask, and a leave-in mask, all sulfate- and paraben-free. Although we aren’t vegans, we were pleased to find out that the products are cruelty-free. If you're seeking a high-quality hair product that delivers impressive results at an affordable price, this is an excellent choice.
Price: NIS 29.90-49.90
BiotiCare is expanding its makeup line with the Sheer Shine Lipstick series, available in 13 shades. Even before trying them, the trendy colors and low price made a positive impression. After application, the lipsticks delivered moisture and a natural look with a shiny, delicate finish. The texture is pleasant and non-sticky, and the translucent shades suit a variety of skin tones. The slim packaging is convenient for on-the-go use. It's a budget-friendly option for those looking for a simple, everyday lipstick. However, don’t expect long-lasting wear—this product is primarily for hydration and light shine.
Price: NIS 8.50
The American brand HASK has landed in Israel with its Miracle Oil series based on argan oil. We tried the deep repair mask and the argan oil treatment for strengthening hair fibers. The results: hair felt softer and looked healthier after use. The vegan mask provided good moisture, and the oil added a pleasant shine. A point in their favor is the relatively clean ingredients, free of common harmful additives. Additionally, the products offer good value for money, making them worth trying if you're looking to upgrade your hair care routine without breaking the bank.
Price: NIS 33 for the mask; NIS 35 for the oil
Telma is expanding its product range with the Oats & More series, offering oat porridge with various add-ins. We tried three flavors: dark chocolate and chia, cranberry and chia, and chia with apple and cinnamon. Preparation is quick and easy, and the add-ins enhance the basic oat flavor. The standout for me was the dark chocolate and chia, which provided a balanced sweetness. The resealable packaging is convenient. While these are not homemade porridge options, they offer a reasonable solution for a light meal or a nutritious snack. If you're looking for a quick breakfast with nutritional value, this is worth considering.
Price: NIS 13.90-22.90
Keshet Te'amim has begun marketing the Italian chocolate brand NOVI in Israel, and the result is delightful. We sampled various products from the brand, and while we didn’t encounter any surprising innovations, every bite was excellent. The 70% dark chocolate stood out with its rich, balanced flavor without excessive bitterness. The filled pralines were the real discovery—each one delivered a burst of flavor. We’re excited that this chocolate is giving Israel's sweet aisles a refreshing upgrade. The quality is high, and the prices are relatively accessible. It’s worth every shekel.
Price: NIS 9.90-29.90, available exclusively at Keshet Te'amim stores.
Soltam, the well-known cookware brand, has expanded its Smart Start line with technology designed to enhance the home cooking experience. The key innovation is a thermal mechanism at the center of the cookware that displays the letter "S," which disappears when the temperature reaches 255°C—marking the ideal starting point for cooking. This seemingly simple solution helps improve timing, especially for those less experienced in the kitchen. It can help prevent burning food or uneven cooking. Additionally, the quality of the cookware is impressive. Made using the FORGED aluminum method, the products are durable and strong. The non-stick coating works well, allowing for cooking with less oil and easier cleaning. The ergonomic handles are comfortable to hold and provide good heat insulation. The expanded line offers a wide variety of options—from frying pans of different sizes to pots and saute pans.
Price: NIS 114.50-315.50 (reduced from NIS 229-629)
Laline has launched a special lip mask, LIP MASK, for Breast Cancer Awareness Month. The mask combines jojoba oil, shea butter, and coconut oil to deliver a significant boost of moisture to the lips. Vitamins E and C offer additional protection. The texture is pleasant, and the result is softer, more flexible lips. It's important to note that half of the proceeds are donated to the “One in Nine” association, supporting breast cancer awareness. This is a lovely way to combine personal care with a contribution to an important cause. The product is available until October 31, so be sure to grab it if you're interested.
Price: NIS 55.90
