The POZA chain specializing in clothing and footwear for the whole family is celebrating 30 years and along the way is launching a new design language.
The chain is launching the new look in a series of fashionable photographs taken by Dudy Dayan, under the direction of stylist Haya Vider and starring model Alex Ben Ami.
In the center of the campaign you can see smart combinations of items from the street world and sporty influences, creating a classic total look, full of chic and effortless.
The new language emphasizes the added value that the chain offers to the new and smart consumer, who wants to consume fashion and style at an attractive price without compromising on quality and trends.
