Fashion
7 items we loved this week
War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.
PARFOIS opens Petah Tikva store, relocates Azrieli Tel Aviv branch
After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv
Meet Melania Trump, the first lady behind most the powerful man in the world
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
The glasses everyone will be looking for this summer: 5 trends that change everything
Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.
We found the most comfortable bras to sleep in and to go down to the shelter with
From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.
Doing “The Godfather” at Tommy Hilfiger’s house? Almost
A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?
Eat this: The pajamas with the fries print conquered us
Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.
Praying for a little more cold so we can manage to wear this denim jacket
7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.
Now men can enjoy it too: Sydney Sweeney launches boxer briefs
Sydney Sweeney’s Syrn drop now includes unisex underwear, marking her first male-focused collection—comfortable for adventures and cute for the morning after.
Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today
After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.
Good news: The perfume everyone is looking for – is now available at duty free
INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.
The longstanding Parisian brand launches official shopping site in Israel – all the details
French fashion brand ba&sh launches its official website in Israel after 17 years, offering an online shopping experience tailored to local customers with dedicated service and logistics.
