The global makeup brand Maybelline New York launches a clear eyebrow gel for brushing, lifting, and shaping brows. The "Super-Lock" brow gel is a waterproof, sweat-resistant formula that lasts up to 24 hours, leaving no white pigment or sticky residue.
Suggested price: NIS 50.
L'Occitane Israel introduces a DETOX series based on artichoke extract. This two-product body series is designed to improve the appearance of cellulite, increase skin firmness and elasticity, and provide a holistic skincare experience focusing on both inner and outer beauty. The series includes an artichoke peel for skin detoxification and an artichoke massage cream to firm and even skin tone. Artichoke, known for its nutritious and therapeutic properties, is the surprising key ingredient in these products, which are suitable for all skin types and help reduce leg swelling.
Suggested price range: NIS229-269.
Laline, the international body and ambiance care brand, launches a limited-edition collection inspired by the radiant bloom of the iris flower. The collection’s new White Iris scent, with its fresh floral notes, symbolizes purity and renewal. A new body cream enriched with iris extract enhances hydration and elasticity for a supple feel.
Price range: NIS 49.90-289.90.
Ben & Jerry's Israel debuts Peaces ice cream bites, small, indulgent treats with a rich center wrapped in fudge and cookie crumbs. Available in two flavors: Cookie Dough and Salted Caramel Brownie.
Suggested price: NIS 24.90.
The skincare brand Lierac Paris releases a new bi-phase eye makeup remover that preserves lashes and prevents fallout. Made with 99% natural ingredients, including algae, it’s gentle, effective, and vegan-friendly.
Suggested price: NIS 129.
Natural Glow: The skincare brand ORIGINS introduces a new multi-action serum that visibly brightens dull, tired skin in one application. Its "5% texture formula" includes vitamin C, green coffee seed, and alpha-hydroxy acids to accelerate cell renewal, minimize pores, and create a smooth, radiant complexion.
Suggested price: NIS 170.
OLIE'RE PARIS, a French professional haircare brand, brings a new collection to Israel, combining innovative technology with high-concentration natural oils. The scientifically proven formula is absorbed into the hair fiber without leaving an oily residue, promising healthy, strong hair from root to tip. The collection includes the COLOR E'CLAT series for colored hair, ACAI for blonde tones, VALOUR for straightened hair, HYDRA WAVE for curls, and STUDIO for styling.
Price range: NIS 69-199.
Global ice cream giant MAGNUM now brings one of its favorite products to Israel: The Magnum Sandwich. This treat combines vanilla ice cream, half coated in premium milk chocolate with roasted almonds, and the other half served between two rich chocolate-flavored biscuits.
Suggested price range: NIS 9-12.
The New York skincare brand Kiehl's launches its first series for oily and acne-prone skin – the BLEMISH TREATMENT line. This new range includes a professional blemish treatment lotion and a transparent spot treatment solution for daily use, aimed at preventing future breakouts.
Suggested price range: NIS 169-209.
Nørdic Mist, a Coca-Cola brand in Israel, launches a new category of sparkling fruit-flavored beverages, also available in a ZERO sugar series.
Suggested price range: NIS 3.97-12.50.
