New products
Matzot, vegetables, and a washing machine: Passover 2026 marks a new era of Israeli consumerism
The pre-Passover shopping season begins, highlighting a key trend: Expensive and complex products, led by electrical appliances, are rapidly moving into food retail chains.
Surprisingly: Apple announced the AirPods Max 2
With gasoline engine and all-wheel drive, the new Mazda CX-5 launches in Israel
Israel’s food news
Brand news: On the connection between lipstick and war
Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.
7 items we loved this week
War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.
Israel’s tasty news: Protein ice creams
In a category that often forgets the most important thing, here comes ice cream that hits the mark.
DJI launches the ROMO robotic vacuum in Israel
DJI, the company known from the world of drones, is entering the home cleaning field and launching in Israel the ROMO - a series of robotic vacuum-mop cleaners produced by the company.
A new dermo-cosmetic solution for skin prone to psoriasis
The product was developed especially for skin prone to psoriasis and is intended to help reduce flaking, roughness and the feeling of discomfort in the skin.
Inspired by Subaru: Dacia unveils hybrid station wagon with all-wheel drive
Renault’s low-cost brand shows first images of the Striker, based on the Bigster, longer and lower. Israel isn’t keen on station wagons - will a NIS 170,000 base price change that?
The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain
Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.
A sweet box that is a rescue flight from Dubai, a little different
Indulgence as indulgence should be, and a little more: Dubai-style halva from Achva.
Red, white, bue-white: New Israeli wines
From the vineyards of Israel two new and intriguing bottles are being poured. Even the price is optimistic.
After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv
Israeli brand NOAM HAZAN opens a pop-up at Ramat Aviv Mall, Mar 11–24, with the new collection, bags, wallets, jewelry, and special gifts for shoppers.