New products

Israel’s tasty news: Protein ice creams

In a category that often forgets the most important thing, here comes ice cream that hits the mark.

Protein ice creams, Pro Cream
 DJI ROMO

DJI launches the ROMO robotic vacuum in Israel

A new dermo-cosmetic solution for skin prone to psoriasis

A new dermo-cosmetic solution for skin prone to psoriasis

Panoramic roof in Dacia, but only on the higher trim levels.

Inspired by Subaru: Dacia unveils hybrid station wagon with all-wheel drive


The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain

Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.

Benefit Beauty Brand at Be Pharm.

A sweet box that is a rescue flight from Dubai, a little different

Indulgence as indulgence should be, and a little more: Dubai-style halva from Achva.

Dubai-style halva, Achva

Red, white, bue-white: New Israeli wines

From the vineyards of Israel two new and intriguing bottles are being poured. Even the price is optimistic.

Heritage Series, X Spirits

After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv

Israeli brand NOAM HAZAN opens a pop-up at Ramat Aviv Mall, Mar 11–24, with the new collection, bags, wallets, jewelry, and special gifts for shoppers.

NOAM HAZAN.

Preparing for the four cups: Recanati, Carmel, Barkan, and Tura launch new wines for Passover

Ahead of Passover, top Israeli wineries - Recanati, Carmel, Barkan, and Tura - release new white and red wines from the Galilee, Golan, and Judean Hills.

Recanati 2024 Sauvignon Blanc.

New on the shelf: Dubai Halva and Danone Protein Yogurt

A mascara by Anastasia Beverly Hills, Remington’s new hair straightener, Alpro drinks, a blow-dry styling brush, Dubai halva, men’s hair products, Asian sauces, and Danone Protein yogurt.

Danone PRO Berry Layers Yogurt.

Sirens and carbohydrates and what’s in between: Israel’s food news

From Italy to Israel, from the freezer to the oven, the Bing pizza series has landed.

The ItalPizza series, Willi-Food

The MacBook Neo lands in Israel – and what is the price?

The device is based on the A18 Pro chip and is intended to compete directly with Windows and Chromebook computers in the education and student market.

MacBook Neo

Promise, fulfillment, receipts: Israel’s tasty news

Magnum’s new summer surprise is already here, and the temperatures wow.

Magnum Brown Butter, Strauss Ice Creams

Dreams of another world inside a cup

The Nespresso party was celebrated far away. The after-party coffee was poured in Israel.

Florian capsules by Nespresso