New products

Matzot, vegetables, and a washing machine: Passover 2026 marks a new era of Israeli consumerism

The pre-Passover shopping season begins, highlighting a key trend: Expensive and complex products, led by electrical appliances, are rapidly moving into food retail chains.

"Consumers are shifting from category-based buying to choosing what’s cheapest, closest, and most convenient."
AirPods Max 2

Surprisingly: Apple announced the AirPods Max 2

Permanent all-wheel drive and a 21 cm ground clearance give the CX-5 basic off-road capability.

With gasoline engine and all-wheel drive, the new Mazda CX-5 launches in Israel

Tapuchips in Garlic Bread Flavor, Strauss Group

Israel’s food news


Brand news: On the connection between lipstick and war

Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.

PUPA Milano

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

Israel’s tasty news: Protein ice creams

In a category that often forgets the most important thing, here comes ice cream that hits the mark.

Protein ice creams, Pro Cream

DJI launches the ROMO robotic vacuum in Israel

DJI, the company known from the world of drones, is entering the home cleaning field and launching in Israel the ROMO - a series of robotic vacuum-mop cleaners produced by the company.

 DJI ROMO

A new dermo-cosmetic solution for skin prone to psoriasis

The product was developed especially for skin prone to psoriasis and is intended to help reduce flaking, roughness and the feeling of discomfort in the skin.

A new dermo-cosmetic solution for skin prone to psoriasis

Inspired by Subaru: Dacia unveils hybrid station wagon with all-wheel drive

Renault’s low-cost brand shows first images of the Striker, based on the Bigster, longer and lower. Israel isn’t keen on station wagons - will a NIS 170,000 base price change that?

Panoramic roof in Dacia, but only on the higher trim levels.

The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain

Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.

Benefit Beauty Brand at Be Pharm.

A sweet box that is a rescue flight from Dubai, a little different

Indulgence as indulgence should be, and a little more: Dubai-style halva from Achva.

Dubai-style halva, Achva

Red, white, bue-white: New Israeli wines

From the vineyards of Israel two new and intriguing bottles are being poured. Even the price is optimistic.

Heritage Series, X Spirits

After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv

Israeli brand NOAM HAZAN opens a pop-up at Ramat Aviv Mall, Mar 11–24, with the new collection, bags, wallets, jewelry, and special gifts for shoppers.

NOAM HAZAN.