Coca-Cola is expanding its product line in Israel and introducing bottles in two new sizes - 1-liter and 2-liter. The 2-liter bottles will come in a value pack of six.
The launch was announced in honor of the 100th anniversary of the classic "Contour" bottle. Alon Zamir, Marketing Vice President of Coca-Cola Israel, said, "The celebrations for the 100th anniversary of Coca-Cola's classic bottle are taking place worldwide and provide an excellent opportunity for us to renew and excite consumers in Israel, while delivering a personalized brand experience that includes innovation in packaging.
We are proud to introduce a new and wider range of family packaging options in Israel, suitable for various everyday consumption situations, at home and on the go." The beverages available in the new sizes are Coca-Cola and Coca-Cola Zero.
The bottles will be distributed at all points of sale.