An exciting and delicious union from the Strauss Group's Yatava Dairy is launching a special edition, its chocolate folded in a bag! The first Makofel was born in 1935 and from then until today it is one of Israel's favorite chocolate bars and Yatbata Dairy was established in 1962 by members of Kibbutz Yatbata in the Arava. About 4 years ago the two beloved brands joined forces and launched Makofel chocolate for the first time. Now, at the request of the public, the taste is returning The favorite for a period of about two months, this time also in a personal bag.Available for purchase in the marketing chains.
Chow of Champions The boutique butchery chain 'Marindo' collaborates with Israel's best cooks for a new winter series of chowder dishes that will bring warmth and comfort to your home as well as support the residents of the surrounding area, with each case buying a donation of 10 shekels for the rebuilding of the settlements. Marindo's team of chefs and experts took a personal family recipe passed down from generation to generation in their families and updated it with quality cuts.
Among the cases you will find the Hungarian chowder by Racheli Krot, the Persian chowder by Rotem Liberzon, the east-west Tshulent by Ben Shai and an Argentinian chowder full of meat by Dor Peleg. The unique collaboration gave birth to a series of four boxes of broth that contain everything needed to prepare this comforting winter dish: a detailed recipe, high-quality cuts of meat, dry legumes and even the required spices.
All that remains is to follow the recipe and preparation instructions attached to each package, add the missing ingredients, place on the fire and wait until the kitchen is filled with the deep aromas of winter.
The price per case: NIS 209--249.
Obtain directly from the butchers of the chain nationwide or home delivery to all parts of the country through the 'Marindo' website.
Phone for orders: 050-3993810. It can also be ordered through the Volt delivery app (Tel Aviv, Givatayim, Modi'in, Tel Mond and Ramat Hasharon)
The wonders of the yellow spread The culinary brand "Master Chef", launches a mustard spread in a squeeze bottle, convenient and easy to use to upgrade sandwiches, hot dogs, hamburgers, sauces, salads and more. The new Master Chef mustard is added to the brand's mustard series, which includes: smooth Dijon mustard and granular Dijon mustard in a jar, as well as a wide variety of spreads that include, among others, mayonnaise spreads, pesto, barbecue sauces and more.
Excellent quality and flavors. Average price according to CHP stands for weight: NIS 10.5 per 260 grams. Available in the selected stores and in the marketing and food chains
Moshavnik, not only from Otaf after we became familiar with the sale of agricultural produce from Otaf, a new basket of "Moshavnik" gathers agricultural produce from all over the country and includes 15 kilos with 28 different types of fruits and vegetables including: tomatoes, cucumbers, apples, avocados, mint, green onions and more . The purpose of the 'winning basket' is to encourage Israeli production in times of crisis. "We recognized the importance of supporting Israeli farmers, as well as meeting the growing needs of Israelis to buy a concentrated and comprehensive basket of 'Blue and White' products, to help farmers to 'win' and face the challenges." Ron Yehuda Shatrit, VP of Marketing at Moshavnik, explains, in addition, the basket can also be used as a blue and white gift, its price includes shipping, bringing the flavors of Israel directly to the door of the house.
The price of the "winning basket": NIS 250 with free shipping.
Strauss enters the world of protein bars and launches protein bars under the PRO brand with a soft texture and three indulgent flavors adapted to the palate of Israeli consumers:
• Caramel flavored protein snack with milk chocolate and hazelnut flavored coating: 20 g of protein. • Protein snack with cocoa cookies and white chocolate flavored coating that comes in 2 sizes: 17 g and 25 g of protein.
• Tricold flavored protein bar: 27 g of protein. The snacks are launched in two different formats - a 60g snack and a 90g snack divided into two in one package - a format that allows the consumption of a high amount of protein in two meals during the day.
Maya Schneider, Sweets Marketing Manager, Strauss-Elit: "PRO is a leading and beloved brand in Israel among the protein consumer audience, and we are happy and proud of the collaboration that today allows those engaged in physical activity to consume high-quality protein anywhere and at any time. The audience of protein snack consumers is diverse and growing year by year and now We are happy to offer a quality, innovative and pampering alternative under PRO".
Tnuva is also expanding the sports nutrition category and launching under the 'GO' brand a pretzel enriched with protein and dietary fiber, low in carbohydrates in 3 flavors: salt, sesame and spicy.The pretzels, produced by 'Meir Bagel' and come in three flavors, are marketed in individual 50 gram bags that include about 25 grams of protein per bag, (over 50 grams of protein per 100 grams) and only about 7 grams of carbohydrates, about a quarter of the amount of carbohydrates in a regular pretzel snack .
The product is vegan fur (in accordance with the ultra-Orthodox sect) and the source of the protein is plant-based - wheat proteins, carob seeds and soy proteins. Michal Betzer, director of the marketing department for Tnuva: "Protein is the fastest growing category in the milk cooler with an annual growth of 26% between 2020 and 2023, when the market grew from NIS 280 million in 2020 to NIS 563 million in 2023.
'GO' was born as a nutrition brand for those involved in sports, and as such expands every year to new product categories, in order to offer a variety of innovative and interesting solutions to these consumers. The number of athletes in Israel grows year by year and is more and more careful about proper nutrition.The category is a significant growth engine for Tnuva and for the entire market."
Back after a shortage Feldman's ice cream yogurt trend recently hit social media users and broke the market with Tiktok and Instagram videos that caused a shortage in stores. Now the product is returning to Feldman ice cream factory stores throughout the country. Feldman's yogurt ice cream is a frozen whipped milk mixture containing organic yogurt.The ice cream contains only 128 calories per unit, with a sour vanilla yogurt flavor, with a rich creamy texture.The product was created several years ago in order to provide a solution as a base for homemade smoothies with additions according to personal taste. Videos recently surfaced on social media suggesting eating the product alone without any additions. Available at "Feldman's Ice Cream" stores throughout the country.
From Sri Lanka to Israel Yafaora is launching in Israel a series of iced tea drinks, of the international tea brand Dilmah that comes from Sri Lanka, one of the most famous tea brands in the world. The series of tea drinks includes black and green iced tea drinks in my taste: peach, lemon-Louisa and ginger-lemon and honey according to Yaniv Franco, director of the Bifaura marketing department: "We are happy to expand the soft drinks industry in Israel with a premium brand straight from Sri Lanka, beer The world tea.
Dilmah, the only tea brand that offers real iced tea from natural tea extraction and corresponds with the global trend for a culinary, authentic and high-quality experience."Dilmah Ceylon Tea, the best-known and best international tea company in the world, was founded by Merrill J. Fernando in Sri Lanka in 1985 and has become one of the most famous tea producers in the world, advocating quality, authenticity and offering a wide variety of teas. Dilmah's tea infusions are made from fresh tea leaves Hand-picked, grown by the company in Sri Lanka.
Ypaura will launch Dilmah's iced tea, green tea and black tea, in personal (350 ml) and family (1 liter) bottles and in three flavors: black tea, ginger, lemon and honey, black tea, apress, lemony green tea, Louisa
The caramel flavor in Strauss coffee in a new launch with a special edition from Elite Coffee: a caramel-flavored ICE melt that joins the classic ICE melt and vanilla-flavored ICE melt flavors. The new drink contains milk and is preservative-free like its predecessors.
The new and refreshing Nemes ICE series offers ready-to-drink cold coffee that is suitable for pampering moments or when the body needs to be recharged with renewed energy, on the way to work, school or on a trip with friends. The drinks in the series are preservative-free and gluten-free and are sold in a can containing 250 ml.
Available for purchase at convenience stores, containers, kiosks, explosions, the Elite Coffee chain and the Elite Coffee online website, starting in January 2024.
