The SACARA Network is opening this week a concept store specially dedicated to the Purim holiday with an investment estimated at about 500,000 shekels. The store will include over 10,000 makeup, skincare, and special accessories for the Purim holiday for all ages.
SACARA's flagship store spans an area of about 170 square meters in the Ofer Grand Mall, Petah Tikva, and will become a concept store for the month of March, designed and created especially for the Purim holiday. It will be open to the general public from March 4, 2024, until March 30, 2024.
The pop-up shop was designed by the designer Emily Noy Ben Haim, according to the concept accompanying the brand for the upcoming Purim, and it will showcase the looks created by content creator Noa Sol Matan for Purim 2024: Spider and Spider Woman, Sun and Moon, Galaxy, and Glow Girl. Additionally, at the entrance to the branch and inside the store, there will be giant LED screens that will project tutorial videos on how to achieve the Purim looks.
Don't Dress Up. Apply Makeup
The concept store will offer new and trendy Purim products, including: makeup palettes, skincare products, face and body paints, glowing pencils, assorted glitters, makeup stencil kits for face painting, colored contact lenses for the eyes, special gem stickers for face and body, a collection of jewelry for costumes, synthetic liquid blood, hair bows, hats, nail products, makeup brushes for the face and body, and more.
Among the items that will be sold in the concept store you will find: a collection of colorful masks for 10 shekels, glitter gel in 8 sassy shades for 15 shekels, a professional cream palette for face and body makeup including 12 shades for 60 shekels, a collection of lipsticks in a variety of metallic shades for 9 shekels, diamond stone stickers for face and body decoration for 15 shekels, a professional mineral makeup palette for face and body for 40 shekels, and more.
According to Itai Zamir, CEO of the SACARA chain: "Purim has in recent years become identified with the SACARA chain, offering the widest range of makeup products for this holiday. Again this year, we developed new products that will provide solutions for various looks, and we offer the Israeli consumer under one roof, an experiential concept where one can create any costume using a wide range especially developed for Purim, at attractive and affordable prices and with uncompromising quality."
The concept store is located in the Ofer Grand Mall Petach Tikva, first floor, and will be open to the general public between the hours of Sunday to Thursday 09:30-22:00, Friday 09:30-16:00, and Saturday from 20:20-23:00.