make up

First in Israel: Robotic station for makeup and skincare product matching and sales

The international makeup and skincare brand IL MAKIAGE has launched the first robotic station in Israel that can automatically match and sell makeup and skincare products.

By SHEEE/WALLA!
17/07/2024

Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists

Once a professional secret, Bobbi Brown's Vitamin Enriched Face Base is now a global bestseller, essential in every makeup artist's kit, known for its hydrating, priming, and nourishing effects.

By IN COLLABORATION WITH BOBBI BROWN
28/06/2024

M.A.C's new serum-based foundation: The game-changer in skincare and makeup

This innovative foundation, combining M.A.C's makeup expertise with skincare benefits, promises firmer, smoother, and healthier skin.

By SHEEE/WALLA!
19/06/2024

Makeup brand Bobbi Brown launches innovations for stick eyeshadow

The makeup brand Bobbi Brown launches a new formula and new shades for the eye shadow known as a stick.

19/03/2024

M.A.C's festive & glamorous 2023 collection with luxury items

Toast to the New Year with M.A.C's luxury limited edition collection, emphasizing glam. Individual items and gift boxes in festive packaging.

19/03/2024

The Art Of Makeup Steps Up: M.A.C's New Makeup Is Also A Serum

M.A.C's makeup experts present a new innovation: A serum makeup with a unique formula of nurturing ingredients for a radiant skin look all day.

By LEE SIBYLA/WALLA!
18/03/2024

Unveiling America: IL MAKIAGE introduces an American-inspired concept store

Global makeup brand unveils a new store at Hadera's Village Mall with an urban "subway" theme. It offers personalized makeup lessons and professional services for a unique beachside experience.

By LEE SIBYLA
09/03/2024

IDF women’s favorite beauty products of 2024

For some, these products have been a boon in the face of the harsh desert weather and the difficult conditions for maintaining clean and healthy skin in times of war.

BeautyMark: Women entrepreneurs working better together

The BeautyMark boutique salon is where a group of women entrepreneurs have come together to work outside their homes. A year and a half later, it's going strong.

08/03/2024

Study finds working out while wearing makeup can negatively impact your skin

How does wearing makeup affect skin during exercise? It’s best to avoid using cosmetic foundation as you work out and sweat.

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