The following article was published originally in March 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.
Bobbi Brown's Vitamin Enriched Face Base started as a professional secret but has evolved into the luxury makeup and skincare brand’s best-selling cream. If you've ever wondered why professional makeup always looks so flawless, this cream is a significant part of the answer.
In Israel's makeup industry, few products are so universally acclaimed that you’ll find them in every professional makeup artist's kit, regardless of personal preference. These are the consensus products that go beyond mere preference because they simply get the job done.
One such product is the Vitamin Enriched Face Base by Bobbi Brown. It’s no longer a secret but remains the ultimate weapon for makeup artists. In fact, it’s the brand’s top-selling cream. How popular is it? According to a representative sample of the company’s sales data from September 2021 to September 2022, a new jar is sold every 15 seconds either online or in one of the brand's stores worldwide.
If there's a motto we should all adopt, it's undoubtedly: "Go to the professional makeup artist, observe their ways, and be wise." In other words, if we want to know which products to use to look better, who better to learn from than the professionals who specialize in making people look their best? That’s exactly what we did, and here are the findings.
The Vitamin Enriched Face Base receives rave reviews from makeup artists worldwide, who claim it truly works wonders for all skin types and ages. Its magic lies in three simultaneous actions, as it serves as a moisturizer, primer, and vitamin bomb:
Moisturizing: The cream contains a complex of powerful moisturizing ingredients such as hyaluronic acid, squalane, and shea butter. It has a rich, buttery texture, yet is lightweight, quickly absorbed, and almost imperceptible on the skin.
Skin Preparation for Makeup: As known, moisturizing the skin is the most crucial step in preparing it for makeup. This cream, however, has added value. Alongside providing hydration, it also serves as a primer, "smoothing" the skin, blurring imperfections, and preparing the skin optimally for makeup, while helping to maintain its durability throughout the day.
Nourishment and Skincare: According to experts, it’s like a "health shake" for the facial skin, containing a unique multivitamin blend of vitamins C, E, and B, which enrich and nourish the skin instantly and over time.
The consensus on the cream's effectiveness extends beyond makeup artists. In a consumer survey of over 100 women who purchased the cream, 98% reported that their skin appeared revitalized after use, 96% said their skin was hydrated throughout the day, and 95% said the cream served as a perfect base for makeup. Another widely agreed-upon aspect is its perfect scent, composed of grapefruit and geranium oils, making you feel like you're spending your entire day at a spa.
Finally, to draw conclusions from the best and most professional, here are some tips for using the cream, directly from Bobbi Brown Israel's chief makeup artist, Idan Bar Shalit:
For a natural and light coverage, mix a small amount of the cream with your foundation.
It's recommended to apply the cream to the décolletage, hands, and shoulders for a healthy, hydrated glow.
If you have dry skin needing extra hydration, apply the Vitamin Enriched Face Base over your regular moisturizer. For combination to oily skin, no additional moisturizer is needed with this cream.
For the same effect and nourishment for your eye area, use the cream's "little brother," the Vitamin Enriched Eye Base, which nourishes the delicate skin around the eyes, revives tired looks, and serves as an excellent base for applying corrector and concealer.
In collaboration with Bobbi Brown.