Meir Adoni is a chef, restaurateur and owner of several leading and successful restaurants in Israel and around the world. Adoni, who often uses saffron in his kitchen, will work with Saffron Tech on developing saffron that is optimally suited to the culinary world. As part of the collaboration between Saffron Tech and Chef Adoni, the chef will be involved in the business development of the company's activities, and the development and distribution of a line of saffron-based products will be considered. In addition, he will incorporate saffron in the dishes he serves in his restaurants in Israel and around the world.
Saffron is known not only as a luxury spice, but also as an innovative ingredient in the pharmaceutical market, offering a natural solution to depression, anxiety, attention disorders, and more, and the market potential of using the saffron spice in the world is estimated at about one billion dollars.
The Saffron Tech company has developed a protocol for growing saffron in vertical farming, in clean rooms. The cultivation under controlled conditions enables control over the quality of the saffron and enables the cultivation of the saffron throughout the whole year, and not just once a year as is the case with cultivation in the field. Tal Wilk Glazer, CEO of Saffron Tech stated: "We are very excited about our collaboration with Chef Adoni, one of the leading and most successful chefs in Israel and the world.
Adoni's deep love for saffron and his intimate understanding of the spice will help us grow the best saffron in the world, and bring saffron into every kitchen. Our saffron is grown using a special technology that guarantees a quality product with maximum and constant aromaticity and meets the highest and strictest standards. We have no doubt that the extensive expertise that Chef Adoni brings with him will help a lot to continue and advance in our mission to change the global saffron market."
"Saffron is a wonderful spice. A touch of it can enhance any raw material," says Meir Adoni, "Saffron is a perfect addition to confectionery products, offers a precise seasoning for soups and stews, and as an essence to the world of cocktails and tea it offers real news."
Adoni added that: "When I heard about a company that harnesses the wonderful technological innovation that Israel has with the saffron spice, I had no doubt that I wanted to join the company and help it develop the perfect product. Together we can make saffron accessible to the general public, so that in every home not only will they hear about saffron But they will also fall in love with him."
Agro-Tech Saffron Tech was established in July 2020, after realizing the potential in the prestigious niche of growing saffron and developing technology for growing it in a controlled and mechanized manner under laboratory conditions. Saffron is considered the most expensive spice in the world and is known as "the red gold". The company's unique technology enables the development of automatic growing containers that are managed remotely under indoor laboratory conditions and guarantees a high quality and high quantity supply of saffron all year round along with tremendous savings in natural resources and manpower. The company is in the process of raising crowdfunding through the Peoplebiz platform.