The following article was published originally in March 2023 We are sharing it now for your perusal, but take into account that the following information may be outdated.
The Japanese brand Asics presents: GEL NIMBUS 25 - The Most Comfortable Running Shoes
After being hailed by runners in biomechanical research in South Australia as "the most comfortable, innovative, and durable for optimal running experience," the Japanese brand proudly introduces the most comfortable running shoes: GEL NIMBUS 25, the 25th edition of the shoe series first launched in 1999.
The first model in Asics' NIMBUS running shoe series was launched in 1999, and now the brand presents the 25th edition in the series.
The new model, GEL NIMBUS 25, promises to provide a personalized and energetically enhanced running experience. It comes in a fresh design featuring vibrant colors.
The PureGEL technology enhances shock absorption, softens landings, and contributes to smoother running. The unique FF BLAST PLUS ECO cushioning technology provides a lightweight shoe with 20% more foam in the bottom part for maximum comfort and durability over time.
The new model includes soft knitting, flexible and stretchable fabric, ensuring easy foot entry and maximum adaptation to the user's foot structure.
More foam and less waste
After 18 months of development, the brand proudly presents the most comfortable model that every athlete and sports enthusiast will feel the difference with.
In a comfort study conducted by the biomechanics laboratory in South Australia, 100 runners tested non-identifiable shoes for eight weeks, evaluating various parameters including shoe stability, forefoot padding, width, depth, arch support, lateral control, shoe grip, flexibility in the front part, shoe weight, and more. The results were clear: the Gel Nimbus 25 model was ranked as the most comfortable running shoe.
The new model, GEL NIMBUS 25, provides full ground contact and includes a heel that reflects light, a front and rear outer sole for maximum comfort. It comes with a new lightweight FF BLAST PLUS ECO padding that includes 20% more foam compared to previous models, with at least 20% of the foam made from renewable sources like sugar cane waste.
The shoe structure is soft, breathable, and stretchable, featuring a knit collar that provides easier foot entry and fit, making every step comfortable and smooth. The shoe weighs only 292 grams and offers great flexibility. The innovative design includes a wide range of models with diverse and vibrant colors.
Is the inspiration for the design a rocking chair?
The new PureGEL technology allows maximum softness and lightness, improved shock absorption, softer landings, and smoother transitions.
The current model is 4 mm higher compared to the last model in the series, and the new padding is lightweight, contributing to energy conservation during activity with the shoe. Additionally, the outer sole is more durable and designed in the shape of a rocking chair for maximum comfort during shoe use.
The Gel Nimbus series has been highly popular over the years among sports enthusiasts, athletes, and top-level athletes. The new model signifies a significant leap in both design and performance.
Selected Athletes' Endeavors
Recently, the Asics brand has enlisted leading athletes in the country as part of its vision to provide the most advanced and comfortable running shoes for maximum results. Among the selected athletes:
Gashaw Eyala: A member of the Olympic team, Israel's record holder in the 10,000 meters, the first Israeli to run under 28 minutes with a time of 27.49. He achieved the fifth-best marathon time of all time with 02.09.30. He won a gold team medal in the marathon at the 2022 European Championships and an individual bronze medal.
Tasama Muges: A three-time Israeli champion in the 5000 meters (2012, 2010, 2009) and three-time champion in the 10,000 meters (2012, 2010, 2009), as well as a former Israeli record holder in this profession. He represented Israel at the 2022 World Athletics Championships in the marathon. He holds a personal record in the marathon with 02.11.10.
Aymero Alma: A member of the Olympic team, the Israeli marathon champion (2019), the half-marathon champion (2016, 2018), and the Israeli champion in the 1500 meters (2014) and 5000 meters (2013-2016). He achieved the Olympic criterion in the Seville marathon 2020, with the third-best time ever of 02:07:45, and represented Israel at the Tokyo Olympics and the World Championships in the USA.
Roi Zuarz: The 2019 national triathlon champion, third place in the European Cup Hungary 2019, first place in the Israeli Ironman 2022, first place in the Israeli Championship 2022, second place in Ironman Tiberias 2021, sixth place in the European Cup in Poland 2020, and 21st place in the World Cup in Japan in 2022.
Enjoy a Soft Landing
The Japanese brand Asics values a healthy mind in a healthy body and caters to the entire population—women, men, and children of all ages, with a sports-oriented lifestyle, sports enthusiasts, and athletes.
In the past year, the brand has opened a unique and innovative store at Tel Aviv Port, offering an advanced shopping experience. Alongside a wide and professional range of products from various sports categories, the store combines advanced technological tools that allow customers to find the exact product for them.
Consumer price: NIS 719. The new model is sold at Asics branches in Tel Aviv Port, TLV Mall, Haifa Mall, on the brand's website, and selected sports stores.