The following article was published originally in September 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.
Optica Halperin, one of Israel's major optical chains, unveils the VINI brand and presents a collection of eyeglasses in Italian style, youthful, trendy, and priced up to NIS 199.
Established 35 years ago, Optica Halperin, founded by Rabbi Halperin, announces the entry of a new eyewear brand into Israel's optical market. The new brand, VINI, will offer young and fashionable models in an Italian style.
Chaya Halperin, CEO of Optica Halperin, says, "I am proud and delighted to launch a new eyewear brand, coming from the house of Optica Halperin. The introduction of the VINI brand is part of a major move by the chain to innovate and renew for our customers."
The collection will feature eyeglasses characterized by round and square frames, with unique color combinations inspired by Italy. The new collection is based on uncompromising, particularly elegant, and sophisticated designs. The brand's frames are characterized by unique geometries and are made from high-quality materials, combining plastic, metal, and stones.
Comfort Assured at a Pocket-Friendly Price The VINI eyewear collection includes special tones, different textures, and prints that create exceptional designs, in colors or in black and white, chic and classic with numerous designed and trendy frames. Alongside design, high quality and advanced lens and coating technologies are guaranteed to ensure a perfect vision experience.
About Optica Halperin: Optica Halperin is a family-owned chain, founded by Rabbi Halperin in 1988, aiming to enable all layers of the Israeli population to purchase eyewear at affordable prices.
The chain offers a variety of optical and sunglasses, including both in-house branded frames and the best international brands, including Hugo Boss, Lacoste, Calvin Klein, Carolina Herrera, Armani, and more.
