New tastes on the shelf: Spanish brownies, Brazilian coffee, and Israeli mini cookies

Exploring the latest additions to Israel’s market shelves

  (photo credit: Leiman Schlussel)
(photo credit: Leiman Schlussel)

Coffee ice cream, Studio Gelato, and Coffee 51

  (credit: Elad Baranga)
(credit: Elad Baranga)
  (credit: Elad Baranga)
(credit: Elad Baranga)

I'm pretty sure this launch has been teased for a while now, but its arrival in the freezers is still joyful, despite the delays and setbacks. Maybe even more so.

It's coffee ice cream, a product of the natural collaboration between Studio Gelato and Coffee 51. And when it comes to these two brands, the size of expectations equals the size of disappointment when the pint is finished, of course. What did you think?

The flavor is "double espresso," and the description speaks of coffee ice cream with white chocolate crunches, in a limited edition format (of course), with 22% espresso from coffee beans from Daterra farms in Brazil. The headlines and these words converge at the end of the day to a wonderful ice cream, no less, which serves as a definitive coffee school for the absolute majority of similar coffee versions. Truly, as real as it gets, bittersweet, with tiny and well-timed chocolate crunches, and the energy to conquer the world when everything is over. Or at least to rush to bring a new pint from the freezer.

Mister Brownie

  (credit: Leiman Schlussel)
(credit: Leiman Schlussel)

The viral Spanish brand finally lands (finally) in Israel with the help of Leiman Schlissel Company, launching three products simultaneously.

It's actually a personal brownie, packed separately, and as part of a package containing eight 25-gram bites. The flavors, for now, range from chocolate brownies with dark chocolate chips, to chocolate chip brownies (personal cakes with vanilla flavor and dark chocolate chips), and also white chocolate brownies (personal cakes with vanilla flavor and white chocolate chips).

Past experience taught us to approach these products with a healthy dose of skepticism, but here a pleasant surprise was evident already with the first brownie, and it continued with the second and third, the fourth and... you get it, in short.

The texture is very soft, the flavors pleasantly surprising, the ingredients (real Belgian chocolate, for example, and without other annoying and common issues) are noticeable and the microwave heating recommendation (a few seconds and you're sorted) totally does the job. These, along with the personal sizes and packaging, will close a corner for you even on-the-go, and altogether.

Mini cookies, Osem

  (credit: OSEM STUDIO)
(credit: OSEM STUDIO)

The Israeli food company expands shelves, series, and categories with two mini launches, but grand in size.

These are two types of cookies - Choc Chips filled with chocolate cream and Choco filled with chocolate cream - small, joining their popular companions and other sweet nibbles of Osam.


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The first, crispy on the outside and creamy on the inside, plays well in the chocolate-chip worlds. The second, with a holistic chocolate duet, does the same thing with a bit more depth and required decadence. Both, needless to say, mock sizes and resolutions.

Asian sauce and seasoning mix for meatballs, Dorot

  (credit: Guy Moallem)
(credit: Guy Moallem)
  (credit: Guy Moallem)
(credit: Guy Moallem)

The Israeli proactive company expands shelves and shortens more processes, with two new products, under the headline "Just Cook."

It's a meatball seasoning mix and Asian sauce, both based solely on natural ingredients, without preservatives, artificial food colors, and other such annoyances.

The meatball seasoning mix, in a 400-gram package, is kept frozen and requires the addition of about two tablespoons of it per meat mass. It mainly includes fried onions, parsley, and garlic, and works well with white rice, oven-bound chicken patties, or chicken breast jumping into the pan, and even as part of a shakshuka stew or pies. Price: 17.90-24.90 shekels per 400-gram package.

The Asian sauce is marketed in a tray of 10 seasoning cubes and is based primarily on garlic, ginger, chili, and soy. It is intended, of course, for stir-fries and noodle dishes, but also excels within a small rice pot, and even splits the road nicely into the meatball bowl from above, as a taste reinforcement, and with an added touch of interest. Price: 10.90-14.90 shekels per 160-gram package.

Protein snacks without gluten, City Food Supplements

  (credit: CITI food supplements)
(credit: CITI food supplements)

The energetic food supplement company expands shelves and offerings with a vegan series of protein snacks, gluten-free.

It's Protein Maxx Vegan, which includes three flavors - salty caramel, cookies and cream, and caramel ice coffee - coated with dark chocolate, and with 20.7 grams of protein per snack. The texture is enjoyable, relatively soft, and easily melts. The flavors are corrupted as coated, but have a non-monstrous sweetness, and the layers provide enough interest and kick until the end of the indulgence. Price: NIS 13.80.

Zalul, Prigat

  (credit: PRIGAT)
(credit: PRIGAT)

The popular juice brand refreshes its transparent series, mainly in everything related to visual and design.

The move, which came after three stable years, touches the juice bottles in fruit flavors, including 15% fruit, with an aspiration for lightness, subtle colorfulness, and an elegant entry under the slogan "Tastes like fruit, refreshing like water."

For now, its signs can be seen on family bottles of 1.5 liters, in grape, pineapple, and apricot flavors.