Magnum Double and Twister, Strauss
Ice Cream The rise in temperatures and collective preparation for the hot season have led to a double launch by the Israeli ice cream company - an exciting expansion of a popular brand and the equally delightful introduction of an international star.
First, we have two new Magnums from the indulgent Double series - Magnum Double Euphoria Lemon and Raspberry (lemon ice cream, raspberry sorbet core, berry cream coating, and white chocolate with popping candy and raspberry sugar crumbs) and Magnum Double Chill Blueberry (blueberry sorbet core, vanilla-flavored ice cream, cocoa cream coating, and chocolate with cookie crumbs) - each offering a delicious journey through four distinct layers, from the initial crunch to the soft ice cream and excellent core.
Simultaneously, the Twister has arrived in Israel (fashionably late), a spiral ice lolly on a stick that provides the fun moment we seek on every scorching day. The selection currently includes three flavors - "Island" (lemon-lime, strawberry core, and pineapple sherbet, also available in a mini popsicle eight-pack), "Forest" (berry fruits with a lemon and vanilla core), and "Ocean" (banana and tutti-frutti with a cherry and vanilla core).
New Website, Domino's Pizza
The round pizza giant refreshes the browsing experience and launches a new website, promising a similar move with its app.
The website, designed to improve order speed and efficiency with a more user-friendly interface, highlights personalization processes (learning customer preferences and recalling them on the next visit, including favorite toppings now at the top of the list, and favorite pizzas that can be ordered with one click) and significantly enhances the fun element that has been forgotten over the years. After all, a pizza that will soon arrive at home is fun to watch being built before your eyes.
The entire process offers a cute user experience, efficiently combining speed (including Domino's effective tracker) with enjoyment (online rewards scratch games). The result is a noticeable time reduction without making the experience too mechanical.
Milk Substitutes, Tvuot
The active food company enters the crowded shelves for the first time and launches a new series of milk substitutes.
The series currently includes four organic products - rice almond drink, oat drink, soy drink, and rice drink - all produced in Italy, without added sugar and without preservatives, with a successful texture and thickness, unobtrusive flavor, and only light sweetness that pairs wonderfully with morning coffee and as an essential part of an invigorating shake. Price: NIS 13.90 per 1-liter carton.
Sugar-Free Halva Spread, Achva
The veteran company (celebrating 95 years of operation these days, also reflected in festive stickers on its products) continues to expand its shelves and launches a new spread in its popular series.
This is a sugar-free halva spread (but naturally sweetened), joining Achva's collection of sweet spreads, including halva, tahini with chocolate, tahini with silan, and chocolate-flavored tahini without added sugar. Here too, the excellent base is raw tahini, and the container includes 100% thick halva, moderately sweet and tasty. Price: NIS 12-14 for a 400-gram package.
