The new SACARA branch, which will open this week at the Azrieli Rishonim Mall in Rishon Lezion, joins three existing branches in the city: at the Golden Mall, on Rothschild Street in the city center, and at the Cinema City Mall.
The branch at the Azrieli Rishonim Mall spans an area of approximately 150 square meters and opens with the brand's concept: an experiential, friendly, accessible store designed in a modern and youthful look, with a rich and wide range of products in various categories, including makeup products, facial and body care products, toiletries, perfumes, hair products, nail products, accessories, and more.
Itay Zamir, CEO of the SACARA chain, said: "This is SACARA's fourth branch in the city of Rishon Lezion, known as 'the city of malls'. The new branch will serve the neighborhoods adjacent to the mall and the residents of the surrounding area. It is a conveniently and easily accessible location, on Route 431, with train and bus stations reaching from many areas, including Be'er Ya'akov, Ness Ziona, eastern Rishon Lezion, and many moshavim that do not have malls. Additionally, above the mall is an office tower that generates a wide customer base."
Zamir also stated: "Opening new SACARA branches in strategic locations serves as a growth engine for expanding the network's presence throughout the country, making SACARA products accessible with an emphasis on variety, quality, and affordable prices."
The SACARA chain comprises 74 stores nationwide and offers Israeli consumers quality products at affordable prices, providing an international shopping experience.
SACARA stated that it invests in developing products that incorporate innovations from the world of beauty and the cosmetics industry to enrich the company's extensive product mix, which includes cosmetics, toiletries, accessories, and hair and nail care products.