Tapuzina's girl, Lihi Kornowski, hosts actress and teen star Bar Miniely in the new summer campaign for Tapuzina Waves. Kornowski, who renewed her Tapuzina contract for another two years, will join forces with the red-haired actress Bar Miniely to promote the new Tapuzina Waves series. The total campaign budget for 2024 is expected to be NIS 4 million.
Following the offbeat singing by Tapuzina's girl, who does whatever she likes, comes the turn for offbeat dancing. In the new commercial, which was filmed and will air this coming summer, Tapuzina's girl attends a wedding and dances freely, to the astonishment of all the other guests. Joining her to launch the new Tapuzina Waves series is actress and YouTuber Bar Miniely, who is also a redhead, of course.
According to Yaniv Franco, Director of Marketing at Jafora: "Our Tapuzina girl, Lihi Kornowski, continues with us for the fourth season under the same message of the new Tapuzina, doing whatever she likes. This is a new television commercial, the first after two years since we filmed the last Tapuzina commercial starring Kornowski, which won the title of the most beloved commercial. For this summer, we are adding a special summer series, Tapuzina Waves, for which we chose to join for the first time alongside our Tapuzina girl, the young actress Bar Miniely."
The new campaign will include television advertising, sponsorships, billboards, a digital campaign, and social media promotions.