Japan is Here
"Japan is the Switzerland of eyewear," says Ilan Shani, CEO and co-owner of the Shaldag Group, established over 20 years ago to meet the demand for fashionable and luxurious boutique designer glasses. "We bring contemporary designer sunglasses and leading boutique brands from around the world, featuring unique designs with a personal touch. Glasses are more than a fashion accessory; they are a means of personal expression, helping to define each individual's unique style."
The models are meticulously selected without compromising on quality and durability. Some are handmade to the highest standards in the world. Leading trends include acetate frames, mostly monochromatic, and the crossover from sports to fashion with mask glasses. Another trend is large frames, high-contrast frames where the frame color differs from the lens color, minimalist screw frames without rims, and frames with diamond or hexagonal cuts.
Among the Japanese brands: Yohji Yamamoto with titanium and high-quality acetate glasses; MATSUDA, a brand from 1960, with palladium and titanium models, frameless sunglasses, and screw frames; EYEVAN, a brand with minimalist frames handmade by world-renowned artists in small quantities with lightweight glass lenses; MASUNAGA, established in 1905 by Japanese designer Gozo Masunaga, known for optical glasses and collaborations with fashion designer Kenzo.
Notable brands include "Moscot," founded in 1915 by Hyman Moscot, a Jewish family from New York. Moscot used to sell glasses from a cart, and today each pair has a unique name; TEJESTA, an American brand aiming to turn glasses into collectibles, with each frame featuring an Art Deco serial number and stud embellishments inspired by cowboy boots. All frames are hypoallergenic. "LOL" is a Spanish brand known for its flexible, screwless frames. Cazal, a favorite among influencers, and many more intriguing brands are also featured.
There's a Scandal in the Air
You'll love this scandal: "Scandal," the sensational perfume series by top designer Jean Paul Gaultier, introduces Scandal Absolut for men and women. The women’s fragrance features notes of black fig, sandalwood, and amber chypre. The iconic Scandal bottle is painted in deep amber gold, with a cap shaped like a pair of legs lifted in the air, hinting at playfulness, eroticism, and feminine sensuality typical of Gaultier's designs. The men's fragrance is sensual and passionate, with notes of mirabelle plum, sandalwood, and chestnut wood, creating a heated aroma. The men's bottle features a geometric design with a gold crown-shaped cap.
Simply Magic
Revlon, one of the oldest and most prestigious brands, introduces a must-have item for every woman's bag: the new Flex Wear concealer from the ColorStay series. With a pleasant creamy texture, it is easy to apply and blend, does not dry out, and provides 100% coverage of imperfections.
As an international brand that prioritizes quality, Revlon has developed a unique formula enriched with hyaluronic acid and vitamin E, offering hydration and protection for the facial skin. It provides a smooth, flawless appearance for up to 24 hours and joins the beloved ColorStay series, which includes foundation, lipstick, and eyeliner at affordable prices. Available in 5 shades: 5, 15, 25, 30, and 40 at Super-Pharm, BE, Hamashbir Lazarchan, and online.
The Secret of the Serum
Serum is important in the skincare routine. SO.KO, a skincare brand, launches the WORKOUT facial hydrating serum, which helps improve and reduce the appearance of wrinkles and fine lines, enriched with elastin for skin elasticity and firmness and hyaluronic acid for maintaining the skin’s natural moisture. Available at Super-Pharm branches and online.
CeraVe, a dermo-cosmetic brand, launches a hyaluronic acid serum that provides moisture, helps restore the skin’s natural protective layer, and relieves dry skin, thanks to the synergy of three essential ceramides identical to those in the skin. The products contain ceramides with MVE technology—a patented technology for additional overall efficiency in restoring the skin’s natural protective barrier. Available at private pharmacies, pharmacy chains, Maccabi and Meuhedet health fund pharmacies, and online stores. Gerovital, a dermo-cosmetic brand specializing in professional science-based cosmetics for over 100 years, launches a concentrated serum in the Gerovital H3 Evolution series, enriched with 6% hyaluronic acid, liposomal vitamin C, and ingredients that help reduce deep wrinkles, fill fine lines, and provide intense moisture.
Green is Rising
Love green tea? Life, a brand by Super-Pharm, launches FACE IT—a vegan skincare line enriched with green tea extract, free of parabens and SLS.
The series includes: facial wash for dry skin containing witch hazel, aloe vera, and Dead Sea minerals; gentle facial wash for combination skin containing chamomile, red grapefruit extract, vitamin B5, and Dead Sea minerals; makeup remover containing aloe vera, witch hazel, and chamomile; micellar water for makeup removal and cleansing containing aloe vera, witch hazel, and chamomile; facial cleansing mousse for normal skin containing vitamin B5, Dead Sea minerals, chamomile extract, witch hazel, and red grapefruit; two-phase makeup remover for all types of makeup containing aloe vera, chamomile, and vitamin E.
Also: scrub gel rich in powerful antioxidants, vitamin B5, and peach kernel granules; KAOLIN clay mask containing Dead Sea minerals, vitamins E, B5, and C, avocado and jojoba oils, shea butter, and hyaluronic acid; moisturizing mask with vitamin E, Dead Sea minerals, hyaluronic acid, and avocado oil. Available at Super-Pharm branches and Super-Pharm online.
A Peek into the Underworld
Lingerie has long become legitimate as an independent fashion item. A look at the summer collection of the brand "Femina" reveals items you’d be happy to pair with any look, such as satin tanks and slips with lace trim, and lace kimono robes. Among the fabrics: fine knits, viscose, jacquard, cotton, tetra, mesh, jacquard, and seamless knitting.
The collection’s colors are accurate and include: pinkish nude, aqua, ivory, white, and black. Finally, there’s a collection of slippers with or without fur, all available on the brand’s website and in stores.
Delicious Shavuot
Shavuot is also a pasta holiday. The coveted brand Barilla launches a special edition series, including four types of premium pasta: Trigatelli—a special pasta cut developed by Barilla, named after the clover shape of the pasta; Orecchiette—shell-shaped pasta, smooth inside and grooved outside, perfect for holding sauce; Paglia e Fieno—tagliatelle pasta combined with spinach; Castellane—shell-shaped pasta allowing the sauce to get between the grooves. The pasta has an excellent taste and uniform texture that maintains its shape and bite even after cooking, bringing an Italian vibe.
Symphony cheese by Strauss, known in various flavors with 5% fat, now includes a line of cream cheeses with 16% fat in fried onion and black pepper flavors and natural flavor.
For two perfect desserts, Ben & Jerry’s Israel launches for the first time Peace Pop packs containing three premium ice cream bars made from high-quality cream: Cookie Dough—an ice cream bar with a cookie dough core in premium cream ice cream with vanilla and chocolate chips, coated in chocolate flavor; Salted Caramel Brownie—an ice cream bar with a brownie core in premium cream ice cream with vanilla and chocolate chips, coated in salted caramel. American Quality Products, the company producing the Brunch & Crunch series, launches a limited edition of cheese blintzes with strawberry, in packs of 5 blintzes filled with real cheese and strawberries. Just take them out of the freezer, count 8 minutes, and serve. Perfect, with no preservatives or artificial colors.
