The brand WELEDA launches a powerful new skincare line for firming the skin, based on innovative active ingredients from nature—peptides from maca root and pomegranate seed oil. This line is designed to firm and rejuvenate the skin, encourage cellular renewal, and achieve a more even and beautiful skin appearance. The new series includes five products: serum, day cream, night cream, eye cream, and firming pomegranate oil. Recommended price: NIS 149.90-169.90.
Hawai KIDS shampoo and conditioner, enriched with rosemary and mango extracts and apricot oil, give hair a silky touch and untangle knots. The rosemary and mango extracts maintain scalp hygiene, while apricot oil preserves natural vitality and shine. For healthy-looking hair with a long-lasting fragrance. Recommended price: NIS 14.90.
For the first time, the dermo-cosmetic brand CeraVe introduces Hydrating Hyaluronic Acid Serum, which provides moisture, helps restore the skin's natural protective barrier, and relieves dry skin. Recommended price: NIS 14.90.
The Effective Care-Pedisol series for the feet, enriched with hyaluronic acid, shea butter, almond oil, vitamin E, and provitamin B5, provides 72 hours of moisture, a refreshing sensation, and a soft, pleasant touch. Recommended price: NIS 15.90-29.90.
L'Oréal Paris launches a new skincare line fighting dark spots: BRIGHT REVEAL. The products in the series are based on niacinamide, which helps treat dark spots and pigmentation. The line includes a serum, a moisturizer with SPF50, and for the first time, a unique peeling mask with a peeling effect. Recommended price: NIS 120.
From the depths of the sea: The British beauty brand MAD BEAUTY launches the Little Mermaid collection at Super-Pharm. Among the products: hand soap, body cream and soap set, bath salts, body mist, and a trio of face masks. If you are also a Disney fan and grew up with Ariel the Little Mermaid, the new Mad Beauty skincare collection is just for you. The new collection arriving at Super-Pharm offers skincare products suitable for a wide range of ages. Recommended price: NIS 24.90-49.90.
The premium brand MAGNUM surprises once again with two international innovations: four layers of ultimate indulgence! Magnum Double Euphoria - Lemon and Raspberry and Magnum Double Chill - Blueberry. Recommended price: NIS 8-11.
AVENE's sun protection products provide optimal protection from UVB, UVA, and blue light rays, which cause pigmentation and skin aging. The cream texture is imperceptible on the skin, non-greasy, non-sticky, and absorbs quickly in just 3 seconds, providing moisture for 8 hours. Enriched with AVENE thermal water that soothes the skin and a unique complex with antioxidant ingredients for maximum protection of skin cells. Recommended price: NIS 119.00-159.90.
Oral-B, the world leader in oral hygiene innovation, presents in Israel the iO3 toothbrush. This revolutionary toothbrush features the world's most advanced magnetic motor. Besides significant technological advancements, the new toothbrush allows for thorough, gentle, and quieter cleaning than ever before, thanks to the latest technology that removes up to 100% more plaque than a manual toothbrush. Recommended price: NIS 599.90.
Rénergie H.P.N. 300-Peptide Cream helps facial skin renew faster, for a youthful appearance. For the first time at LANCÔME, an innovative formula containing over 300 types of peptides, with a new and high concentration of hyaluronic acid and pure niacinamide. Triple efficiency for restoring skin appearance in three dimensions: creating a lifting effect for the neck and face, reducing the appearance of wrinkles, and minimizing dark spots. In refillable packaging. Recommended price: NIS 489-569.
