The following article was published originally in September 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.
First Brand Ambassador
ANANDA, an Israeli cosmetics brand specializing in 100% natural skincare, debuts an anti-aging facial care line for the hot summer season. Actress Rotem Alouche is chosen as the face of the brand, leading a nationwide campaign worth hundreds of thousands of shekels.
The campaign introduces a range of seven anti-aging facial care products including natural face cream, eye cream, hyaluronic acid serum, night cream, face cream with SPF, facial soap, and vitamin C serum. These products feature unique formulas based on advanced active ingredients like GATOLINE® PRO ACTIVE MATERIAL, preserving skin moisture balance and providing maximum skin protection.
All products with organic formulas are available for individual purchase on the brand's online store and selected retailers like Teva Nature, Castle Nature, Magic of Nature, and Nature's Point.
Price range: NIS 99-239. Available on the website.
Alo for Skincare
Cosmetics Deals, a hub for Israeli and international beauty brands, introduces for the first time the American vegan and organic skincare brand Alo Yoga Beauty.
Alo Yoga Beauty, an extension of the leading international fashion brand Alo Yoga, offers vegan and eco-friendly hair and body care products. The brand's products are based on pure natural ingredients, including superfood plant-based components. One of the main ingredients is forest berries, used in a unique formula called Superberry Blend, containing potent antioxidants and plant enzymes promoting skin regeneration. Products are free from parabens, gluten, or synthetic fragrance and are cruelty-free.
Available products include a moisturizing lip balm enriched with Superberry Blend, enzymatic face cleanser with antioxidants, soothing aloe vera, and pineapple enzymes, magnesium spray for post-workout skin soothing, body moisturizer helping to relieve muscle tension and providing healthy radiance, and illuminating face serum enriched with Superberry Blend - the most concentrated antioxidant in the world, and hyaluronic acid, hair shampoo, facial oil, and more.
Price range for brand products: NIS 89-379. Available on Cosmetics Deals website.
Eyes on Me
Japanese cosmetics brand SHISEIDO proudly presents Ultimune Eye Power Infusing Eye Concentrate - a powerful new formula eye serum that visibly reduces dark circles within a week.
The brand's #1 anti-aging serum now in a new formula specifically for stronger-looking eyes. Ultimune Eye Serum brightens, smoothens, and moisturizes the delicate eye area for 24 hours with a new formula containing 10x concentrated extracts, reinforcing skin's natural defense and delivering essential nutrients.
Designed for the delicate eye area, its lightweight and refreshing formula support natural collagen production for a firmer, younger appearance.
Shiseido's pioneering aromachology research identified their scent compounds positively influencing mood and benefiting skin.
Results: Within a week, 96% noticed reduced dark circles. Within 4 weeks, 100% experienced brighter, smoother, more flexible eye area. Within 7 weeks (one bottle), fine lines and wrinkles around the eyes appeared less noticeable.
Benefits: Boosts radiance within 3 days. Visibly reduces dark circles within a week. Provides 24-hour hydration. Supports natural collagen production and reduces signs of aging. Prevents and reduces damage from eye area friction. Helps healthy lash growth - safe for lash line use. Dermatologist tested. Non-comedogenic. Paraben-free. Mineral oil-free.
Price: NIS 395. Available at authorized pharmacies and retailers.
Moisture Infusion
NARS, the leading makeup brand, launches the LIGHT REFLECTING skincare collection - a new line of skincare products developed professionally for nourishing, smoothing, firming, and plumping the skin. Advanced light-reflecting technologies and innovative formulas.
The formula provides a lightweight gel-cream that delivers up to 60 hours of moisture, with a 60% improvement in skin texture within just 2 weeks. Skin feels exceptionally soft, radiant, and capable of reflecting light from every angle thanks to its powerful moisture.
The Radiance Boosting Complex - a combination of cocoa peptides and moringa seeds - helps protect light from blue light radiation and air pollution, improving skin tone and uniformity. Hyaluronic filling spheres lock moisture into the skin, reducing the appearance of wrinkles and fine lines. Suitable for all skin types.
Benefits:
Advanced moisture: Lightweight gel-cream formula, gentle for all skin types, provides powerful moisture for up to 60 hours with each use. Skin feels soft, radiant, and capable of reflecting light from every angle. The cream improves skin texture by 60% within just two weeks.
Moisture locking: Hyaluronic filling spheres work to lock moisture into the skin, reducing the appearance of wrinkles and fine lines.
Enhanced protection: The Radiance Boosting Complex combines cocoa peptides, moringa seeds, and garden cress sprouts, protecting skin tone and uniformity from blue light radiation and air pollution. The formula allows the skin to maintain its natural radiance.
The formula does not contain: mineral oil, silicones, talc, parabens, sulfates, phthalates, petroleum.
Price for consumers: NIS 245. Available at NARS brand stores in Ramat Aviv Mall, Grand Canyon Haifa, Azrieli Rishon Lezion, Azrieli Jerusalem, and online.
Neutralizing Redness
Karen Bartov introduces the perfect end-of-summer cream: refreshing, lightweight, quickly absorbed, and rejuvenating for the skin.
The 24H repair cream soothes and helps reduce redness, erythrosis, and rosacea. It helps reduce irritations and protects the skin. Noticeably reduces the appearance of redness. Leaves the skin calm, moisturized, and neutralizes the appearance of skin redness thanks to its rich moisture texture and brighter complexion.
Benefits: Noticeably reduces the appearance and development of redness. Neutralizes the appearance of redness. Soothes the skin. Leaves the skin moisturized and smooth.
Price: NIS 450. Available at Karen Bartov's clinic: Brodetzky 43 Tel Aviv and online.
Hybrid Shaving
Philips presents the Philips Oneblade 360, a hybrid shaving device for shaving, trimming, and styling any length of hair on the face and body.
Philips introduces the Philips Oneblade 360 - an innovative hybrid shaving device that allows for shaving, trimming, and styling any length of hair on the face and body. The Oneblade 360 shaving device is 100% waterproof, suitable for dry or wet use, with or without shaving foam as per user preference.
The device features a dual-directional blade head, allowing upward or downward usage and performing 200 cutting actions per second. The Philips Oneblade 360 shaving device is the best solution for beard grooming, helping individuals look well-groomed every day.
The kit comes with an adjustable comb for beard trimming from 1mm to 5mm, a protective coating enabling perfect shaving even in sensitive areas requiring delicate treatment, an adjustable comb for body hair trimming at 3mm, a high-quality blade head lasting up to four months with bi-weekly usage (additional heads available separately), and a rechargeable nickel battery providing up to 45 minutes of cordless use after 8 hours of charging.
Shaving: Oneblade 360 does not shave close to the skin like a traditional razor, so the skin is not irritated. It can also shave against the direction of growth to remove longer hair.
Styling: Oneblade 360 shapes beard edges with a dual-directional blade for maximum visibility. It is also suitable for sensitive areas.
Trimming: Oneblade 360 trims the beard to precise lengths and includes 3 combs: 1mm for maximum trimming, 3mm for short stubble, and 5mm for longer stubble.
Simona Marchesi, Media Marketing, Public Relations, and Influencers Manager - Philips Personal Health Italy, Israel, and Greece: "The Philips OneBlade 360 is a small, practical, hybrid, and innovative product that successfully meets the needs of various styles and accompanies people in expressing their choices every day. Whether at home or on the go, in the shower or outside, Philips OneBlade is the best solution to express your personal style at any time. Thanks to the innovative 360 blade, it's even easier and more convenient."
Recommended retail price: NIS 370. The Philips Oneblade 360 kit can be purchased at Super-Pharm stores.
Back to Routine with Healthy Teeth
Returning to routine, the LISTERINE oral hygiene brand offers mouthwash products: LISTERINE TOTAL CARE for adults and children over 12 and SMAR RINSE LISTERINE in forest fruits flavor for children.
TOTAL CARE - Contains 6 prominent benefits in the product: reduces bacteria, helps protect gums, maintains the natural whiteness of teeth, reduces plaque, helps prevent gum problems, and provides long-lasting fresh breath. Recommended retail price: 30 Shekels for 500 ml.
SMART RINSE - Designed for children. Forest fruits flavor and alcohol-free. Tooth decay is the most common dental disease. It is caused by bacteria that feed on food residues on the teeth and cause stains, cavities, and damage to the teeth if not treated in time. LISTERINE SMART RINSE contains fluoride that strengthens tooth enamel and helps prevent tooth decay by up to 40% more than just brushing alone. In addition, the product reduces the bacteria that are the main cause of plaque, rinses the entire mouth, teeth, gums, and tongue, and helps remove food residues left after brushing.
Recommended retail price: NIS 20 for 250 ml. Available in supermarkets, pharmacies, and private stores throughout the country.
Teenage Rebellion Refines
The new autumn-winter collection from AllSaints for Stori is marked by "Refined Rebellion," celebrating the youth rebellion of the 1960s in England. It's about smart, aspirational, sharp, and edgy fashion, with a rebellious and youthful attitude.
This season, AllSaints brings the dynamic energy and rebellious spirit of the first British youth cultures to the forefront. The new autumn campaign focuses on a group of united characters against conformity, sharing a mutual desire to belong.
The rebels express their individuality through the streets of Britain. The city serves as their backdrop, bringing urban heat to life as they ride mopeds until dawn and dance all night long.
Price range for items in the collection: NIS 270-1,900. Available at AllSaints stores Ezra Hailu, and AllSaints stores on Story.
The Unicorn of FIX
The first capsule collection, a collaboration between Noa Kirel and the fix chain under the name UNICORN, includes underwear, bodysuits, satin straitjackets, pajamas with unicorn motifs, a sparkling bodysuit, strapless top, and more.
The new capsule collection offers a variety of looks for self-assembly from mix-and-match items, providing both day and evening looks inspired by the unicorn, Noa Kirel.
The collection features a rich color palette of grays, blacks, pearl pinks, and a soft golden hue and consists of three fabric groups with an emphasis on luxury items such as: a sparkling bodysuit that can be worn over a T-shirt, satin bodysuit, ribbed bodysuit with the brand logo woven in diamonds, and matching long boxer shorts, classic pajamas with unicorn motifs, and platform flip flops with sequins.
Price range for items in the collection: NIS 50-200. Available at FIX stores and online.
OB's Men
Fashion entrepreneur Ilan Malka, who has been importing international brands exclusively to Israel for over 20 years (such as BASH PARIS, R13, FREECITY, and more), has added another store to his three existing ones located in Neve Tzedek.
To BOUTIQUE 77's flagship store on Rehov Yitzhak Elhanan, a huge space has been added, entirely dedicated to men's fashion from ORLEBAR BROWN (OB).
Ilan identified the growing interest of men in Israel in good quality fashion, and it was clear to him that this was the right brand to start with. The new men's store is designed in a bright minimalist style with white wooden furniture pieces and other original OB design items, echoing the SoHo vibe of New York, and the store in Tel Aviv looks like its sister stores worldwide.
The British fashion and lifestyle brand Orlebar Brown, founded in 2007, brought vacation wear style to the forefront, for leisure hours. Weekends or those who prefer to dress casually.
Classic shorts, which can also be swum in, are instantly recognizable with the brand and come with a 5-year warranty, a testament to durability and quality. The main categories: beachwear, sport, and resort.
OB brings functional, quality, and timely design solutions for clothing and accessories that allow the customer community to relax comfortably and share unforgettable experiences and memories. In addition to clothing items, collections also include hats, bags, towels, shoes, and flip flops.
Price range: NIS 473-2,500. Available at the Neve Tzedek store, 15 Yitzhak Elhanan St., Tel Aviv, and to get a glimpse of the collection on the brand's website.
HELLO SEPTEMBER
Parfois presents a capsule collection featuring a selection of items inspired by the month of September, marking the beginning of the academic year. In the collection, you'll find versatile clothing, maxi bags, ballerina shoes, and more.
The new collection blends well with a total denim look, dresses, and jackets, all paying homage to the leading denim trend of the season. You can also combine with a sweatshirt or cashmere pants to complement the comfortable style.
Furthermore, in the collection, you can see a variety of items with a bold leopard print, appearing on pants, shirts, bags, and travel bags.
Combining the patterned items with items from the new Hello September collection achieves a bold yet sophisticated look.
Price range:Fashion and bags: NIS 60-229Shoes: NIS 60-219Scarves: NIS 45-120Jewelry: NIS 15-155Hair accessories: NIS 5-60
Available at Parfois stores, Azrieli Mall Tel Aviv, Azrieli Mall Rishon LeZion, Azrieli Mall Modi'in, Malha Mall Jerusalem, Ir Yamim Mall Netanya, Ofer Mall Rehovot, and Beersheba Mall.
Italian Gardens
FURLA unveils its new campaign for Fall-Winter 23-24 "GIARDINO ALL'ITALIANA," a tribute to peace and architecture: the cornerstones of the brand's minimalist essence.
The campaign for the new collection was shot in the lush mazes of the historic Villa Silvio Pellico in Piedmont. The images depict nature defined by geometric patterns: yet, they still maintain a balance between vibrancy, flowers, and shapes. The bold colorful bags against the backdrop of the lush mazes create striking campaign images with influence.
In the campaign, top model Irina Shayk, photographed by renowned and respected photographer Koto Bolofo, portrays a sophisticated and carefree woman with contagious joie de vivre and energy. Shayk moves in a space with clean and simple lines, resonating with the values of the brand. This season, FURLA tells Italy's story through its enchanting gardens, presenting Irina's unique interpretation of bags in the current collection.
Price range for bags in the collection: NIS 290-1,780, available at FURLA stores in Ramat Aviv Mall and Kikar Hamedina, and now also at Terminal X Premium.
Dragging a small bag?
Rollink, the Israeli smart luggage company, proudly introduces its first premium mini-bag series, a product of Israeli innovation, already successfully sold in major department stores worldwide, such as Macy's in the US and KADEWE network in Germany. The bags are made of unique materials that prevent theft and moisture.
The new collection includes stunningly designed bags that continue the brand's successful and popular line sold in over 30 countries worldwide, offering two series of personal travel bags, the TOUR series for women and the GO series for men, suitable for everyday use and travel abroad.
The semi-rigid and soft-to-the-touch bags offer a perfect combination of full content protection, theft protection, organizational convenience, and uncompromising style. They are ideal for daily use for shopping, evening outings, and of course, traveling abroad.
The two series are made of tough EVA material, which perfectly protects the content, prevents cutting with a Japanese knife, and efficiently repels water. The convenient interior layout includes several compartments for convenient storage of mobile phones, sunglasses, passports, credit cards, cash, headphones, and more. Each series comes in 5 fashionable colors, all with an adjustable strap for maximum comfort.
Price: NIS 169, available on the ROLLINK website.
It's Her Turn Now
The eldest daughter of Michal Haktana and Nir Vitzman Yuli Vitzman, was chosen as the brand ambassador for the underwear and home brand, fix. On the first photoshoot day alongside the ambassadors were actor and content creator Eden Daniel Gabay, singer and creator Shahar Saul, and model Romi Frankel.
On the set, Yuli expressed her excitement to be in this campaign with Eden, Romi, and Shahar; it's crazy. Very exciting for her. But she noted that this is just the beginning of her journey, with many aspirations ahead, and she's grateful to have the most supportive parents in the world.
White on White
Underwear brand Triumph launches a white collection for the 2023 holiday season.
Triumph's holiday collection consists of a variety of bras and panties in festive, pure white colors, made of soft, breathable fabrics that adapt to every woman's body, her way, her style, and most importantly, her comfort.
The white collection combines soft romance with sexiness, with combinations of lace and embroidery with ultimate support while fitting all breast types and sizes. The designs are romantic, trendy, and come in a variety of cuts and sizes.
Among the models: classic white sports bras, panties with lace combinations, bras with light padding and lace combinations, bras with a layer of lace without padding, and more.
Shani Cohen Canaan, Marketing Director of Triumph and sloggi in Israel: "Rosh Hashanah is the holiday that is the most fun to renew oneself in, and what could be more fun for a woman than to indulge herself in underwear that will make her feel comfortable and start the year off in the most fun way, especially in recent years, there has been a change regarding the importance of a bra's comfort for a woman and her appearance throughout the day and the desire to look her best even under clothes."
Price range for items in the collection: NIS 250-360, size range: 75b-90f. Available at Triumph stores, selected lingerie retailers (such as Hamashbir Lazarchan, H&O, At Liveni Nashim, Intima, etc.), lingerie shops, and the online store.
Mickey and the Rascals
A limited edition celebrating 100 years of Disney magic and imagination based on Disney's most famous characters - Mickey and friends and the fusion of ALDO's fashion DNA with Mickey's mischief.
ALDO celebrates 100 years of Disney with a capsule collection that is the stuff fashion dreams are made of. With a variety of iconic designs, such as ALDO's signature heels or statement models like platforms, adorned with illustrations, some in a retro style, of Mickey and his friends.
Alongside more "dressed up" and refined details, the collection ventures into the off-duty zones with particularly playful sneakers and Y2K-inspired cross-body bags. In addition to shoes and bags, a wide range of accessories were designed to complement the look.
Of course, this capsule collection, too, is based on ALDO's revolutionary technologies: Pillow Walk™ - which has been expanded this season to a wider range of products, based on double-density foam cushions and padded insoles, carefully tailored to the foot's arch and ball cushions. This way, the shoes provide comfort throughout the day, even if they are thin stiletto heels.
Alongside the Flex technology, shoes whose flexibility is their hallmark! Designed with the softest leathers and extremely flexible soles with rubber, which enhances step control while walking.
Consumer prices: NIS 60-580. Available at ALDO flagship stores at Azrieli Mall Tel Aviv, Hazahav Mall Rishon Lezion, Malha Mall Jerusalem, Kiryon Mall, Ayalon Mall Ramat Gan, Big Park Petah Tikva, and Big Center Eilat. On the brand's website.