The following article was published originally in August 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.
Botany for the Face
The natural cosmetics brand BOTANY has launched a new line of face and body care products based on natural and organic extracts and ingredients. The line includes natural perfumes and packaging made from natural, recyclable sugarcane.
'Botany' is a homegrown brand offering a variety of products including mousse facial cleanser, mineral mud mask, anti-aging day and night creams, body butter, hand cream, and foot cream.
Hyaluronic Acid Facial Serum - Contains organic hyaluronic acid from natural sources, enhancing skin volume, encouraging collagen production, strengthening keratin, and reducing wrinkles while aiding skin healing. Suitable for all skin types, it provides a youthful, radiant, firm appearance. The serum includes a unique complex of high-concentration organic extracts and oils, softening the skin and providing intensive moisture, flexibility, and natural nourishment.
The new serum is rich, easily absorbed, and leaves no greasy residue. Free from petrochemicals, silicones, animal testing, animal-derived ingredients, SLES/SLS, mineral oil, and parabens. Approved by the Ministry of Health.
Price: NIS 100 for 30 ml, available at pharmacies and selected natural health stores nationwide.
Self-Expression and Care
Artist and tattooist Sarah Corry collaborates for the first time with the Korean beauty brand SO.KO from Super-Pharm, launching a unique capsule collection available at selected Super-Pharm stores. The collection includes products featuring Sarah Corry's illustrations, emphasizing feminine strength and self-expression.
The capsule includes two illustrated makeup bags, a sleep mask (also used as a hairband during facial cleansing), and a pear and peony-scented candle, Sarah's personal choice, offering a sweet, fruity fragrance for the home.
SO.KO, a three-and-a-half-year-old Korean beauty brand, is known for its minimalist pink and white design. The brand offers skincare products like serums, eye pads, face and lip masks, massage rollers, and gua sha stones. SO.KO's beauty line is manufactured in Korea.
Shiran Elitzur, Super-Pharm's Brand Development and Import Manager, says, "We see a natural connection between Sarah Corry's values and those of SO.KO, which are based on feminine strength and self-expression. We are delighted to collaborate with her and offer fans of the brand and Sarah items designed by her."
Products in the SO.KO X Sarah Corry collection: Two nylon bags for NIS 25, a 300g pear and peony candle for NIS 40, and a heart sleep mask for NIS 20. Available at Super-Pharm branches.
Kids vs. Sun
Children's lotion spray for sensitive skin with broad-spectrum SPF50 protection features an innovative formula containing vitamin E and pro-vitamin B5, improving skin moisture levels.
The formula includes panthenol, helping treat mild sunburns by improving skin flexibility and moisture levels. Specially developed for children's skin.
The new protection spray is suitable for face and body, fragrance-free, alcohol-free, dermatologically tested for sensitive skin, and free from oxybenzone and parabens.
Price: NIS 65. Available at Super-Pharm stores and online.
The Elegant Man Plays Golf
The luxury Italian fashion house Laura Biagiotti launches a new fragrance for elegant men, LAURA BIAGIOTTI ROMA UOMO GREEN SWING, dedicated to Rome, inspired by men who lead active lives while maintaining elegance.
The new fragrance is the successor to the classic Roma Uomo, which has been Biagiotti's signature men's scent since its launch in 1994.
Laura Biagiotti, the founder of the Italian fashion brand Biagiotti, established the famous Marco Simone Golf and Country Club, which will host the 44th edition of the Ryder Cup in 2023. The new fragrance expresses the deep affection and respect Biagiotti has for the golfing world.
The perfume bottle, inspired by the Pantheon friezes, is designed in a bright green version, reflecting the colors of a golf course. The green-transparent bottle with a matte white stamp and an optical white cap, resembling a golf ball, is made of matte-finished polypropylene.
Recommended Price: NIS 219 for 125 ml, available at Lilit Cosmetics online and selected pharmacy networks, perfumeries, and chosen pharmacies.
Coverage Matters
L'Oréal Paris continues to innovate in the cosmetics world, combining makeup and skincare in one product with the new Infallible Matte Cover foundation. It covers skin blemishes and contains a skincare ingredient, 4% niacinamide, and SPF 25 for sun protection.
The foundation immediately covers blemishes, redness, and scars with a matte finish, neutralizing shine throughout the day for a natural look. Niacinamide, the main ingredient, significantly improves skin tone and keeps it smooth over time.
With a unique formula, niacinamide, known as a 'magic' ingredient, retains skin moisture, reduces pigmentation, and helps achieve an even skin tone. It also has anti-inflammatory properties, making it a treatment component for acne or rosacea-prone skin.
Recommended Price: NIS 100 for 30 ml. Available at pharmacy chains, Hamashbir Lazarchan, and selected perfumeries.
Blushing
The beauty brand GA-DE presents three new viral summer shades in the IDYLLIC SOFT SATIN BLUSH collection, a highly sought-after product since its launch.
Blush is an essential item in any makeup bag, adding vitality and alertness to the face, contouring features, and providing a sun-kissed look. A simple technique and the right blush are all you need.
GA-DE introduces three iconic new shades, ideal for summer, giving a healthy, highlighted, and vital look that instantly illuminates the face. The shades are highly pigmented with a satin texture that blends perfectly with the skin.
The new shades went viral and flew off the shelves upon their launch. Their advantage lies in a flattering natural flush, significant pigmentation, easy application texture, and a unique, convenient-to-carry packaging with a mirror.
The new shades are:
#45 CASHMERE ROSE - A classic and elegant warm pink shade, romantic and suitable for everyday wear, very natural and versatile.
#46 PACIFIC PINK - A bold and flirty cool-toned pink, unforgettable and attention-grabbing, perfect for a highlighted, flushed look.
#47 SUNSET VIBES - A deep, sensual warm pink with summer sunset hues, giving a naturally sun-kissed, glowing look. Excellent for warming up the face.
Recommended Price: NIS 89. Available at Super-Pharm and GA-DE online store.
The Scent of Green Science
The international skincare brand "Garnier" expands its "Garnier Mineral" deodorant brand and launches in Israel the hyaluronic series, tailored for sensitive skin and providing protection for up to 72 hours against strong odors. The deodorants are alcohol-free and leave no white marks.
Garnier Mineral products are based on green science, made with natural active ingredients with mineral effectiveness that allows the skin to breathe. The natural ingredients are extracted from volcanic rock, known for its sweat-absorbing properties, capable of absorbing five times more than talc! Additionally, the formula respects the skin's natural transpiration (water evaporation from the body) and allows the skin to breathe!
The new hyaluronic series, Hyaluronic Care, includes deodorants in spray and roll-on packaging. The series adds to the existing ranges, which are expandable in colorfulness on the product's front label. All Garnier deodorants provide a dry, comfortable, and lightweight feeling, allowing the skin to breathe.
Recommended retail price: NIS 17, introductory price for the month of August: NIS 12 (final price determined by the retailer) available at supermarkets, food, and pharmacy chains.
Athletes' Freshness
Adidas reintroduces a variety of deodorants for men and women, a body spray series for men, and a shower gel series for men developed in collaboration with athletes. All formulas are vegan, and the packaging is environmentally friendly.
The relaunch of the 3+1 shower gel series for men, developed with vegan formulas and fresh scents. The product combines shower gel for the body, hair, and face. The bottles are 100% recycled (except for the cap and label).
For women, the deodorant range includes anti-perspirant sprays and roll-ons with four leading scents. The packaging of the roll-on series is made from 25% recycled glass, and the bottles are 95% recycled.
Price range for products in the series: NIS 17-25, depending on the product type. Available at Super-Pharm stores only.
Hollywood Hair Design
The premium hair care brand from the USA, HASK, considered a leader among Hollywood hair stylists, arrives in Israel for the first time and will be exclusively launched at Super-Pharm stores.
The brand belongs to the "clean beauty" category, which has been developing and growing in recent years, featuring high-quality, clean formulas suitable for all hair types.
HASK hair products are made from formulas containing botanicals to repair hair damage and are designed to correct daily activities that affect the hair, such as styling, coloring, blow-drying, straightening, exposure to sun, and more. Additionally, the new series products are sulfate-free, silicone-free, paraben-free, phthalate-free, gluten-free, alcohol-free, and free from artificial colors.
HASK presents four hair care series:
The Keratin series - provides shine, strength, and smooth texture, reduces split ends, and enhances hair appearance.
The Argan Oil series - for hair restoration, a collection of products based on the "miracle oil" that nourishes: Argan oil, which makes hair soft as silk and shiny, while treating frizz and protecting hair strands.
The Biotin series - Biotin Boost Thickening includes a winning combination of three ingredients: biotin, collagen, and caffeine. A triple-layered combination for thick, rich, voluminous hair, strengthens hair fibers, making it fuller.
Color care series - for maintaining color and shine for all types of colored hair, the products help combat color fading, containing rose and peach oils, revitalizing colored hair to maintain vitality, adding moisture, and restoring shine.
Price range for products in the series: NIS 15-35. Available at Super-Pharm stores only.
Hair Styling in Deep Blue
B.N.Z.K Trade Import and Distribution Ltd., the official importer of Dyson in Israel, offers the Dyson Airwrap complete long hair styler in a new shade: deep blue.
The Dyson Airwrap complete long is designed for a variety of hair types and includes accessories redesigned for shoulder-length or longer hair, allowing for faster, more versatile, and personalized hair styling suitable for different hair styling trends.
The hair styler includes barrels for styling curls and waves that operate in both directions, brushes for smoothing hair or adding volume, and an attachment for hair drying using the Coanda effect, which smoothens the ends and neutralizes static electricity, creating a healthy, uniform, and professionally styled appearance as in a salon, all without using extreme heat, while preserving the hair's natural shine.
Recommended retail price: NIS 2,690. Available on the website and selected electrical stores. Two-year warranty and customer service provided by the official importer.
Deep Blue Footwear
Factory 54 launches a new collection for men with a series of photos led by footballer Daniel Peretz, starring for the first time in fashion shoots.
For years, footballers have enjoyed mingling with the fashion world. Similar to Messi, Ronaldo, or Neymar, who model for campaigns for major fashion houses, the local version is now being launched with a fashion production starring Daniel Peretz. The photography team, procurement, and styling chose David Beckham as the inspirational model, and 23-year-old Peretz naturally stepped into his shoes and modeled the new items for the autumn season.
The photos opened with a series of denim items - Peretz wore a total look from Discovert, including jeans and a button-down shirt. Another denim look was courtesy of the L'avenir fashion house, upgraded with Puma's Palermo sneakers in new shades of blue and orange. For the classic denim and white T-shirt look, Daniel wore a shirt from Bottega Veneta with Valentino jeans.
In the sharp genre, Peretz presented a Discovord jacket in navy, paired with Puma's Palermo sneakers in blue and white. To create a look inspired by Hollywood figures like Brad Pitt, Daniel opted for a white undershirt, foregoing the jacket, and kept with the black classic suit from Discovord, accessorized with a black cap and sneakers from the brand.
The masculine answer to the barber trend sweeping the fashion world these days was provided by the Moncler brand's Total Look - including a white T-shirt with a V-neck and a Papar set in bright pink and gray joggers at a moderate length.
Price range: NIS 500-6,490. The new collection is now available at Factory 54 stores across the country and online.
