As part of its expansion strategy, the Noy Hasadeh network, offering fresh and high-quality agricultural produce, opened a new branch this week in Ramat Efal near Sheba Hospital. This branch will be the flagship of Noy Hasadeh and will span 180 square meters with a revolutionary design.
The goal is to provide customers with a multi-sensory experience—from the smell of freshness, textures, and colors to the overall ambiance, while honoring Israeli agricultural produce. The investment is NIS 1.6 million. Noy Hadas, the network's owner, stated: "I am very excited about the opening of the new branch. We put special thought and attention into creating an enjoyable and different experience that honors and highlights Israeli agriculture."