The rising dawn: Summer's delightful surprise

Wafers rolls and other summer treats spark excitement in the confectionery aisles.

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

Wafers Rolls, Hashachar Ha'ole

  (credit: Hashachar Ha'ole)
(credit: Hashachar Ha'ole)
The beloved Israeli brand Hashachar Ha'ole breaks boundaries with new products that come out of the box, literally and figuratively.

The launch of the new wafers rolls with chocolate hazelnut cream and praline cream brings fresh flavors to brand enthusiasts. These products excel in a blend of creaminess and crispiness, perfectly complementing any beverage. Price: NIS 7.50-8.90.

Mix Series, Carmit

  (credit: Carmit)
(credit: Carmit)

The veteran confectionery company "Carmel" reintroduces its Mix series with upgraded recipes, new packaging, and enjoyable shapes.

The series includes six flavors: milk chocolate-coated balls, milk and white chocolate-coated balls, milk and white chocolate-coated stars, milk chocolate-coated bagel, white chocolate-coated bagel, and milk chocolate-coated cornflakes. The 55-gram packs offer a bit of sweetness and chocolatey playfulness in every bite.

Bagel with Cabbage and Thin Cabbage and Shark Crackers, Fitness

  (credit: OSEM STUDIO)
(credit: OSEM STUDIO)

The popular brand Fitness from Osem Nestle expands its excellent product lines with two new items: Thin crackers with cabbage and shark, and bagel with cabbage.

Thin crackers with cabbage and shark offer crispiness with mild salty flavors reminiscent of the vegetables depicted on the packaging.


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Bagel with cabbage, launched as a limited edition for Shavuot, features excellent crispiness and a light texture with only 120 calories per 30-gram serving.

Crisps and Mini Croutons Snack, Master Chef

  (credit: Master Chef)
(credit: Master Chef)

The Master Chef brand introduces crisps and mini croutons snacks, two intriguing additions to the product shelves.

Firstly, the roasted crisps snack, a favorite among school students, offers nine individual servings (five grams each) of vegan, crunchy delight suitable for salads or direct snacking. Price: NIS 25.90.

Simultaneously, the mini croutons category expands with a mini version offering a balanced spicy seasoning and excellent crispiness, perfect even outside soups. Price: NIS 18.90 for a 320-gram pack.

Coconut Flavored Iced Coffee Capsules, Elite Coffee

  (credit: Gavriella Feder)
(credit: Gavriella Feder)

The Israeli coffee brand "Elite Coffee" prepares for temperature fluctuations with the reintroduction of coconut-flavored iced coffee capsules, combining high caffeine content (Arabica and Robusta bean blend, strength level 08) with a tropical flavor ideal for daily iced coffee needs, designed with AI-enhanced packaging.