Rihanna and A$AP Rocky’s young children may still be infants, but they are already making waves in the fashion world. The couple's sons, Rza and Riot Rose, have landed their first major campaign, starring in Bottega Veneta’s Father’s Day photoshoot—a debut that’s heartwarming and sweet.
The fashion-forward pair, known for setting trends in pop culture, have now introduced a new "celebrity kids" phenomenon, stirring a buzz. In the campaign shot for Bottega Veneta, their young sons Rza and Riot Rose appear as the fresh faces, signing their first modeling contract at such a tender age.
The black-and-white photoshoot showcases Rocky in a new role—a gentle, loving father interacting with his baby sons. Bottega Veneta’s creative director invited esteemed photographer Carrie Mae Weems to capture this family-centric campaign, which also features a special musical video by Rocky.
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The result is a series of touching images of one of the world’s most famous celebrity families, exuding warmth, naturalness, and unprecedented father-child love. This is just the beginning of more joint projects from Rihanna, Rocky, and their children, who are expected to continue capturing attention and setting new trends.
“It’s about what completes my life now: being present as a partner and parent,” said A$AP Rocky about the new photo series. The couple’s sons, Rza, aged 2, and 10-month-old Riot Rose, star alongside their father in Bottega Veneta’s new campaign "Portraits of Fatherhood." The special campaign celebrates not only Father’s Day—the first for Rihanna and Rocky as a family of four—but also Rocky’s appointment as Bottega Veneta’s new brand ambassador.
One image shows Rza sitting on his father’s shoulders, while another captures the musician kissing Riot’s forehead as he holds him up. Another photo features the boys, dressed in bodysuits with the text "Best Dad," playing a children’s piano, inspired by their musician father.
Rocky is seated beside them in an overhead shot, watching the brotherly duet as he plays a regular version of the instrument. In a statement, Rocky—born Rakim Mayers—shared that the new photo series “is the evolution of Mr. Mayers.” He explained, “It’s me embracing and embodying fatherhood, parenthood, partnership, and family while continuing to work on all aspects of my career.”
Rocky also noted that the photoshoot marks a dramatic shift in his public image, making a broader statement about his culture. “I don’t think there are many people in my culture who champion fatherhood and parenthood. The image of the rapper is heavily pushed,” he said. “When you think of a rapper, you think of girls, a single lifestyle. When you think of A$AP Rocky, you think of a wild, charming guy, bras thrown on stage.”
“It’s about what completes my life now: being present as a partner and parent,” Rocky continued, describing how it also "shows my humanity and interactions as a dad."
In an Instagram post announcing the series and the new campaign, Rocky thanked Weems (Bottega’s creative director) writing: “It was amazing to participate in this project alongside my children and family with Matthieu Blazy, Bottega Veneta, and Carrie Mae Weems, bringing you this emotional Father’s Day celebration.”
“This special moment captures the vulnerability, love, and interaction between my sons and me. I’m proud to be the dad they call ‘Dada,’” he added. “Happy Father’s Day to all the proud dads out there!” Rihanna, who couldn’t stay indifferent, commented on the post, “My baby daddy!!! Happy Father’s Day, babe.”
Rocky and Rihanna, both 35, were close friends and musical partners for nearly a decade before confirming their relationship in 2020. The couple keeps their family life relatively private, but Rihanna recently revealed that Riot and Rza "adore" their father. In a December interview with Page Six, the singer said she loves him “differently as a dad.” “It’s a turn-on,” she said at the time, describing him as “a wonderful, patient, and loving father.”