Chic Bags: Longchamp
Longchamp, the renowned French bag brand that epitomizes Parisian style, presents the LONGCHAMP UNIVERSITY collection, offering lessons in Parisian chic and fashion. Founded in 1948 by Jean Cassegrain, the brand opened its first boutique in Paris in 1988.
Longchamp is celebrated for its leather goods and its connection to the world of riding and horses. In 1993, they launched the iconic LE PLIAGE bag, known for its simple and elegant design, lightweight feel, and availability in a wide range of sizes and colors. Each season, it is refreshed with new shades and innovative materials, making it their best-selling product.
This season's inspiration comes from a student arriving in Paris to absorb the city's culture and fashion. Alongside university friends, she creates stunning looks, mixing styles from the Latin Quarter to her favorite café. She loves pairing 70s-inspired pants with peasant blouses and the bohemian style with the small Epure bag, not hesitating to blend chic, hippie, sexy, and sporty styles with the Le Pliage Xtra pouch. The bag collection showcases bold colors like orange, green, blue, purple, and white alongside summer canvas bags and stylish baskets.
Available at the brand's store in TLV MALL and Chozen - the official importer's website.
Masculine Fragrance: Hermès
Fashion house Hermès has launched 2 men's fragrances in the last 20 years, in 2006 Terra d'Hermès was introduced, and 15 years later, H24 was launched. This year, exclusive to April, Hermès presents H24 Herbes Vives by perfumer Christine Nagel, creating a botanical fragrance with notes of pear, parsley, mint, herbs, and metallic tones reminiscent of hot iron.
Nagel, with a background in organic chemistry, used a variety of tools, including breakthrough synthetic molecules, to realize her vision. "I drew inspiration from the joyful scent of nature after rain, when nature and the city are still soaked in water, releasing new scents in new colors. This is an invitation to see things differently, with great attention and in new ways." The bottle was designed by artist Philippe Mouquet, made from 100% recycled paper.
Italian perfume brand Prada launches Luna Rossa Ocean eau de parfum, inspired by the challenging sailing competition in the world. The fragrance invites to excel beyond limits, break barriers, and discover the hidden future.
Master perfumers Anne Flipo and Carlos Benaim combined innovative extraction technology to create a fresh, intense, powerful, and spicy creation, blending citrus freshness with saffron and oak wood chords, citrus fruit notes, artemisia- wormwood, patchouli, myrrh, iris, tobacco leaves, ambergris, and vanilla. The bottle features a red moon symbol and the brand's iconic red stripe, refillable, allowing less glass, metal, and plastic use.
French luxury brand René Lalique specializes in luxury perfumes for women and men, launching Lalique Encre Indigo edp by perfumer Anick Menardo, creating a masculine fragrance that is a luxurious encounter between bergamot zest, aromatic juniper berries, sharp saffron, and warm indigo ink with the warmth of pink pepper, black tea, vetiver from Madagascar, patchouli oil, and ambergris. The bottle, like an ink droplet, inspired by Lalique's iconic ink in matte glass from 1913.
Stay Chic at Home
Want silky, golden-chocolate-toned skin that glows? Meet Netta's new bronzer with Double Sun technology that provides an immediate bronze effect lasting up to 3-4 hours after application, remaining for about 5 days.
The formula is enriched with Protesasyl for smoothing and tightening the skin; soothing aloe vera and refreshing moisturizing extracts for flexible and radiant skin. Available at the brand's website byneta.com, at Lilith Cosmetics, Terminal X, and James Richardson (Duty-Free), at supermarket chains and BE network.
Sweet Bracelets
In order to raise awareness for early detection of type 1 diabetes in adolescents, Super-Pharm offers 4 stylish bracelets with empowering messages: success, optimism, love, and luck, each package features symbols for identifying adolescent diabetes.
Efrat Tish, CEO of the association: "I am excited about another project with Super-Pharm, the association for type 1 diabetes in Israel, promoting support for research to find a cure, improve quality of life, and support the community, a partnership over the years, significantly raising awareness nationally, this year leading awareness to symbols identifying early diagnosis - a critical donation with important therapeutic and emotional implications."
Available at Super-Pharm checkout for NIS 10, all proceeds to the association for type 1 diabetes.
Women's Intuition
The international brand Intuition launches a limited edition package containing a women's shaving device + 4 razor blades, each wrapped in different solid soap: soap enriched with organic lemon essence to invigorate and refresh; aloe vera for sensitive skin; cocoa butter for nourishing the skin, and shea butter for enhanced moisturizing, unique extracts that provide the razor with smoother and easier shaving action, without the need for gel or shaving cream, leaving the skin soft and irritation-free.
The device is ergonomic and suitable for shaving all parts of the female body, with 4 precise blades for close and accurate shaving, it is lightweight and convenient to use, and can easily replace the blade heads and soap. Available exclusively at Super-Pharm nationwide.
Comfort and Enjoyment
Neopharm household products, making life easier and expanding the brand Quick they market, make room in the closet for removable microfiber towels for thorough cleaning of all types of surfaces, can be used with a dry or wet cloth, the product joins the Quick series for quick and efficient cleaning.
The series includes: towels for cleaning and disinfecting floors with a boutique hotel scent, towels for cleaning and disinfecting all types of surfaces with a softener scent and towels for general cleaning with the addition of vinegar and lemon salt.
Also from Neopharm, the BabyStar brand, launches a designed edition of blue and white patterned wipes, hypoallergenic wipes containing 96% pure water and aloe vera and calendula extracts for soothing and maintaining the delicate skin of the baby, fragrance-free, alcohol-free, SLS, and formaldehyde-free, the packages are divided into 3 different designs of Israeli illustrations, because wherever they are, in a bag they always feel the most Israeli.
The wipes are produced under license at a plant in Kibbutz Amir in the north. Available at marketing networks: Mega in the city, Beitin wines, Half free, KSP, Rami Levy, and more and the BabyStar website.
Designed Cakes at Home
Love decorated cakes? The Tasa chain of candy stores launches a series of mixes and coatings for quick cakes at home from leading brands like Betty Crocker and Pillsbury, in the original American version.
The series includes unique, light, quick, and simple baking flavors, with precise preparation instructions and cake coatings. Among the special flavors: spice cake with cinnamon; the Confetti Birthday Cake series with candy and a matching coating for the cake that can be spread between cake layers and as an external coating; red velvet cake; chocolate fudge brownie cake; French vanilla cake; cinnamon roll / pizza dough mix and more;
Traditional milk chocolate cake; traditional yellow cake and more, there are also sugar-free and gluten-free mixes and cake coatings like chocolate-flavored coatings
