The hot summer season is here, and the holiday atmosphere leads masses to the beaches, cafes, hotels, and parks, as people seek to spend their time outdoors in the open and summery air. The temperature shift of the season prompts a transition to short and airy clothing. Just as we change our clothing wardrobe, it’s time to refresh our fragrance wardrobe as well. It is advisable to update and renew our perfume collection with scents suitable for the hot season so that even in the extreme heat, we can smell and feel our best.
In the blazing Israeli summer, consumers prefer fresh, light, and clean fragrances that don’t burden the body. Most Israelis aim to feel 'like after a shower,' so they seek clean scents that evoke a Mediterranean vacation or a citrusy and summery cocktail. Summer perfumes are characterized by light, youthful, and vibrant notes such as tangy lemon or bursting grapefruit, like the Light Blue series by Dolce & Gabbana, which is very popular among Israelis in summer. Today, there are also perfumes containing the scent of fresh water, such as Issey Miyake, known for his love of blending water with matter, with most of the brand's perfumes being fresh and reminiscent of water touching nature.
A trendy summer fragrance in the male perfume world is sea salt, offering lightness, freshness, and a sense as if just out of the sea, providing a dreamy holiday feel, precisely like This Is Him Undressed, the third scent in Zadig & Voltaire's series for men, telling a sensual story that imparts a fresh, airy scent to the body, especially suitable for summer and high temperatures.
Last summer, we encountered many gourmet scents, but this year fragrances from the kitchen have joined, like well-known desserts, with the standout being the trendy scent of the summer—vanilla. Many fruity scents for women, with notes of berries, red fruits, and more, will join it.
To choose the perfect summer fragrance, one must know the style of the person for whom the perfume is intended—whether she is romantic and light or rebellious and daring, the style of dress—casual, sporty, or elegant, and, of course, what they wish to convey—presence and self-confidence or cleanliness and calm. Perfume can express all these styles, and therefore, Israelis currently hold an average of four different perfumes, wearing a different scent each time and adapting it to each event, location, weather, and mood.
In summer 2024, we will prefer fresh and citrusy scents in the morning that do not burden the body and provide a light aroma in the hot weather, and in the evening, one can wear a deep, sweet, or spicy scent according to preference and in line with the style of the event and clothing. Therefore, it is important to treat perfume as a fashion item, like a virtual scarf worn on the body, and thus choose according to the outfit, style, and weather.