The following article was published originally in August 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.
Full-Coverage Foundation for a Natural Look
Foundation is the makeup product that most significantly impacts the overall appearance of the face and the quality of our skin. As the field of makeup evolves, our expectations of foundation grow, requiring it to include skincare and sun protection benefits.
The beauty brand Jade introduces: REVITALITY HYDRATING RADIANT FOUNDATION SPF 50. This hydrating foundation offers a radiant look with skincare benefits: it’s rich in moisture, contributes to a glowing, healthy, and refreshed complexion, and protects the skin from sun damage. It suits normal to dry skin.
The foundation contains hyaluronic acid, which provides immediate and natural hydration, along with active ingredients that rejuvenate the skin, improve elasticity, and revitalize dull, lifeless skin. Another natural active ingredient, extracted from premium Italian wine grapes, helps detoxify cells, hydrate the skin, and reduce fine lines.
REVITALITY foundation is available in five shades, and you can mix them to achieve the perfect tone for your face and body. It can be used on both face and body to cover skin imperfections, scars, tattoos, sunspots, and more. It allows for medium to full coverage and provides a natural look.
The new foundation comes in a pump tube for easy, convenient, and hygienic use, with a capacity of 30 ml. Recommended retail price: NIS 159. Available at Super-Pharm and Jade's online store.
Powder Wonders
The American makeup brand NARS launches the SOFT MATTE Multi-Use Powder with a new formula that blurs the appearance of pores, absorbs excess oil, and improves the texture and appearance of the skin over time.
The powder comes in 8 shades suitable for all skin tones, providing long-lasting coverage for up to 24 hours for a flawless, matte, and shine-free complexion.
This versatile pressed powder can be used on clean skin to create an airbrushed finish with a natural look. It can also be used to set foundation and create a polished finish that lasts for 24 hours.
Key benefits: minimizes the appearance of pores, improves skin texture after four weeks, absorbs excess oil and prevents shine for 24 hours, blurs skin imperfections for 24 hours, and sets foundation for 24 hours for even-toned, matte skin without drying.
Price: NIS 170. Available at NARS stores in Ramat Aviv Mall, Grand Canyon Haifa, and online.
Instant Tan
Awareness of the dangers of sun tanning has led to the development of user-friendly self-tanning products, allowing everyone to achieve a sun-kissed skin tone at home. The leading Israeli beauty and cosmetics chain April now sells the self-tanning products of the popular Italian brand That'so.
The company's products include:
Face Tanning Spray: An innovative makeup spray with a Beauty Filter effect, containing a unique pigment blend with a lightweight texture. It blurs fine lines and skin imperfections. Price: NIS 168.
Professional Dark Tanning Spray: Provides a warm and golden look. Visible results in 3-4 hours. Light almond scent. The tan lasts for two days and gradually fades. Price: NIS 140.
Professional Extra Dark Tanning Spray: Provides a warm and golden look. Visible results immediately and reaches the final shade within an hour. Light almond scent. Lasts about 5 days with gradual fading. Price: NIS 154.
Professional Dark Tanning Mousse: Provides a warm and golden look. Visible results in 3-4 hours. Light almond scent. The tan lasts for two days and gradually fades.
Professional Extra Dark Tanning Mousse: Provides a warm and golden look. Visible results immediately and reaches the final shade within an hour. Light almond scent. Lasts about 5 days with gradual fading.
That'so tanning products are available exclusively at April stores and on their e-commerce site.
Acne Treatment Method
The Rivka Zaide Acne Treatment Center introduces two visible-result skincare products. The products support a variety of acne and post-acne treatments with a unique method.
HELP ME: A unique gel for spot treatment of pimples and comedones, neutralizing oiliness, healing wounds, and preventing post-acne. Designed for rapid healing of existing pimples and preventing new ones. Contains potent natural ingredients, including Vitamin E for skin renewal, rosemary extract as a natural anti-inflammatory, and chamomile flower extract for soothing and antiseptic effects. Price: NIS 260. Quantity: 15 ml.
Clarifying Cleanser: Acne Clarifying Cleanser - cleanses without drying the skin - an anti-bacterial face wash for problematic skin. It purifies the skin without drying it out. Contains a synergistic blend of powerful botanical extracts, including witch hazel, chamomile, allantoin, and natural honey to help restore acne-prone skin. For daily use - a small amount (half a pump), on wet face before starting your skincare routine. Rinse thoroughly. Price: NIS 180. Quantity: 125 ml.
Rivka Zaide products support a variety of treatments at the Rivka Zaide Acne Treatment Center, B.S.R Tower 3, Bnei Brak. More details on the website.
Luxury Scent from Maison Francis Kurkdjian
The prestigious French brand Maison Francis Kurkdjian Paris, created by renowned perfumer Francis Kurkdjian, is known as one of the most unique and desirable brands today, including the iconic perfume Baccarat Rouge 540.
The brand's perfume collection is designed according to the French tradition of sensual and delicate fragrances, alongside a contemporary vision of creation and the art of wearing perfume. The brand, known for its precision, purity, sophistication, and timelessness, includes perfume series, body cream and oil, hand cream, shower gel, home candles, refill bottles, and more.
The new fragrance Aqua Media Cologne forte is a new creation defining the rainbow with a green aura, a magical phenomenon born when water meets the sun. This fragrance joins the three existing ones in the collection: a full spectrum of colors and freshness that enhances the sensations awakened by light – white light, blue light, yellow light.
Capacity: 70 ml, Eau de Parfum. Bottle: Elegant and luxurious. Price: NIS 700. Available at BEYONDSKIN boutique stores, the website, and select stores.
A Scandalous Affair
Introducing the new scandal from Jean Paul Gaultier - SCANDAL Les Parfums! A new Eau de Parfum for men and women representing the rising sexual tension between the hot couple of Scandal.
The new intense fragrance is based on notes of vanilla, mandarin, jasmine, tonka bean, and salted caramel.
Bottle Design:
SCANDAL Le Parfum for Women: Presented in a red, sensual, bold bottle with a cap designed as a pair of legs in the air, the legs of a diva indulging in sensual addiction.
SCANDAL Pour Homme Le Parfum for Men: Presented in a well-built, broad, and dark bottle like a night full of promise. Its cap claims victory and is designed like a crown.
Price: NIS 440 for men/women. Available at leading pharmacy chains.
The Agenda: OBVIOUS
Obvious is a French fragrance brand by David Frossard - an entrepreneur with a passion for the world of fragrance, who also participated in the creation of luxury perfumes like Juliette has a Gun, Atelier Cologne, BDK, and Byredo. In 2013, he opened a perfume bar in France, and in 2020, he launched the Obvious brand.
In the Obvious collection, there are 10 modern and refined scents, clean for body and soul, crafted in an eco-friendly, clean formula from recycled glass and not tested on animals.
The brand Obvious represents simplicity that reminds us to return to more conscious, local, and thoughtful consumption. It expresses a minimalist yet powerful aspiration: perfume does not save lives, but it can bring you pleasure and peace as a responsible, ecological, clean, and environmentally friendly brand.
The scent un poivre a pepper offers freshness and cheekiness accompanied by adventures - a scent with character. The fragrance's base is woody-spicy with dominant notes of pink pepper, violet leaves, and vetiver.
Price for 100 ml: NIS 385. Available exclusively at April stores.
Revamped Smoothing Brush
Meet the new brush from Dafni, DAFNI Power - the original "Dafni" hair straightening brush, now in a new version that promises control and excellent results for smoother, shinier, and more vibrant hair than ever before.
The purpose of the Dafni straightening brush is to be every woman's secret weapon, making the hair straightening process easier and faster.
Dafni's expertise and the latest technology have brought the new brush to a higher level of safety: it heats up to 185°C to prevent damage to the hair and scalp.
DAFNI Power allows styling multiple layers of hair with one brush stroke - offering time savings and the ability to achieve different styles effortlessly, whether wavy, straight, or naturally smooth.
The new brush features three layers of outer bristles to cover the heated ceramic surface to protect against burns and provide easy and safe use. It is equipped with unique anti-static bristles that eliminate frizz and ensure the durability of the achieved style over time.
Price: NIS 599. Available at Dafni's online store and various chain stores.
Fashionable Seams
The sportswear brand STRONGFUL is expanding its Aura Active collection and introducing a new lineup of overalls: 2 styles in 5 different colors.
The idea behind the collection and the design of the cuts is to allow everyone to choose the cut that flatters them the most.
What unites and characterizes all the styles in the collection are the seams that create a unique pattern on each item, making the collection fashionable, not just sporty.
The fashionable design features a strap with a hook closure for easy and comfortable wear, with a stylish cut-out creating a unique look, different from classic overalls. It also includes a double layer in the chest area for high support with removable pads.
The styles are available in sizes ranging from XXS to XL, in five colors: black, mocha, olive green, light green, and gray. The collection includes 2 different models: a short overall (biker length) priced at NIS 259 and a long overall priced at NIS 259, available on the STRONGFUL brand website.
Playful and Bold, Childlike and Romantic
After captivating viewers with an unforgettable bikini from Frankie's Bikinis in the series "Euphoria," Sydney Sweeney joins forces with the coveted swimwear brand and launches a special capsule collection - Sydney Sweeney x Frankies Bikinis.
The designs were created by the actress with Francesca Aiello, the brand’s founder and an it-girl in her own right. As expected, the two went for a playful and bold yet childlike and romantic design line, featuring cherry or floral prints, soft pastel tones, and flattering sexy cuts.
The swimwear from the collection is likely to be seen soon on Kendall Jenner and Hailey Bieber, loyal customers of the brand.
Price range: NIS 490-1190. The collection is sold exclusively at Factory 54 - online and in the store at TLV Mall.
Color is the Name of the Game
The brand GUESS presents an enticing accessories collection for the current summer, including: bags and shoes in an interesting color range inspired by the Mix & Match style. The collection offers a wide variety of items, from flat sandals to high heels, from backpacks to playful "mini" bags, with color being the key element: fuchsia, green, orange, pink, alongside timeless classic shades like black, white, and sand, combined with logomania that adds the right and sophisticated touch to "elevate" the outfit, whether paired with jeans, a casual dress, or a sophisticated evening gown.
The colorful and playful spirit of the collection also bubbles up in the day and evening bags section, with an iconic hobo bag in a contemporary version alongside mini bags combining a delicate handle and a detachable shoulder strap in satin finishes.
The highlight of the collection is the mini hobo bag, blending the classic hobo bag with mini bags in satin, equipped with a gold chain strap and available in a rich range of colors including coral, turquoise, and kiwi green.
Prices: shoes NIS 200-550, bags: NIS 300-650. Available at brand stores nationwide and online.
