Minene, a leading baby and children's fashion brand, has launched a surprising collaboration with model Bar Zomer. Together, they have unveiled a capsule collection named Sunny Resort. This marks Zomer's debut in actively designing a fashion collection, a significant step for someone primarily known for her lifestyle ventures.
The collection features summer clothing and accessories, all aligned with the brand's values, blending trendiness with comfort. Zomer began designing the collection during her pregnancy and worked closely with Minene's design team. She was actively involved in selecting cuts and fabrics to ensure the collection reflects her values.
According to Minene, the collection's concept is inspired by themes of freedom and open spaces. It is characterized by ice cream colors, timeless cuts, and a touch of vintage. The collection includes overalls, sets, swimwear, and crochet items, alongside complementary accessories like beach bags, hats, sunglasses, and beach towels.
"This project is a precise reflection of my taste in children's fashion, and Minene's commitment to quality, innovation, and comfort," said Bar Zomer. She added, "The collection embodies everything I love – trendy and comfortable designs in soft colors and high-quality, comfortable fabrics. The creative process was enjoyable, meticulous, and inventive. As a mother myself, I know how fun it is to dress the little ones in stylish, quality items, and the Sunny Resort collection provides just that."
Keren Levi Shoham, CEO of Minene, added, "The collaboration with Bar was natural, and the result is something we are all very proud of. Bar, who recently became a mother, perfectly embodies values of quality, innovation, style, and comfort, which are evident in this capsule collection."
Price range: NIS 49.90-149.90