Cibus, a leading company in Israel in the employee benefits industry, is adding three new partners: the retail chains SPAR and the City Market and the 'Yalla Basta' venture that specializes in content and culinary experiences in popular markets. From now on, Cibus Flexi customers will be able to use their Cibus budget in checkout or by paying by mobile phone at the SPAR branch in Kfar Saba, in dozens of city market branches throughout the country, as well as in exchange for a culinary tour in one of Israel's vibrant markets.
The Shuk Ha'ir and SPAR supermarket chains join a wide variety of restaurants and leading chains with which Cibus cooperates, including: Shufersel, the Be Farm chain, Tiv Taam, Victory, Super Yoda, am:pm, Derech Heine, McDonald's chain and other chains .
The SPAR Israel branch in KFS covers an area of 2,500 square meters and includes a cafe, a nursery, a special beer room, special fresh departments including a butcher, deli, fish, a natural and organic section and a full-length bowling lane that allows the branch's customers to enjoy discounts on their next visit. Shuk Ha'ir is a supermarket chain with 16 branches throughout the country, including in Bnei Brak, Jerusalem, Holon, Kiryat Gat, Ashdod and Ashkelon, as well as an online ordering site.
Another refreshing collaboration, which Cibus reports on, is the 'Let's go to Basta' project, which offers tours of various markets: Mahane Yehuda Market, Flea Market, Carmel Market, Levinsky, Tikva, Wadi Nissens, Ramla, Acre and more. Dotan Metzer, Vice President of Commercial Cooperation at Cibus Flexi, stated: "We are happy to launch the cooperation with two special chains - the growing 'City Market' chain and the Dutch retail brand SPAR, which arrived in Israel at the beginning of the year and brings with it a unique consumer line. Together with them, we also included the project 'Let's go to Sta', which reveals the stories behind the most famous foods in the markets we are all familiar with."
Metzer also points out: "These collaborations join a long list of partners and increase the variety of options and the basket of services offered to our customers. Cibus aims to enable employees in Israel to eat and consume from anywhere, in any retail solution in the food sector, at any time, and therefore expands and will continue to expand the market policy open to employees. This is another step to establish Cibus as the preferred means of payment among employees in Israel.
In addition to the new entrants and the strategic collaborations that the company has recently introduced, Eitan Singer, CEO of Cibus Flexi, announces a significant benefit that will be awarded to the six Olympic athletes who won medals: sailors Tom Reuveni and Sharon Kantor, gymnast Artyom Dolgopiat and judokas Peter Palachik, Inbar Lanir and Raz Hershko, each of whom will be granted a designated monthly budget for them and their use, for about NIS 600, a gift from Cibus. "These great athletes maintained a very stressful training and nutrition program in order to reach the desired status of an Olympic medal, we are all proud of them and happy together with them. After this stressful period they deserve to eat properly and this is our way of saying thank you on behalf of everyone" said Singer and added Because Cibus will look at how to support these excellent athletes even in the next four years until Los Angeles and in the meantime we wish and hope for more Olympic medalists.