Known as "double denim," this timeless trend resurfaces every few years. Its roots? The legendary '90s, when nearly every pop star embraced the effortlessly cool style. However, its origins go even deeper, tracing back to the American cowboy culture of the 19th century, where denim was the durable, practical fabric of choice for hard labor.
Today, like many trends, it has returned with a contemporary twist. Nearly every fashion brand now offers a denim collection. Closer to home, Israeli model Ilanit Levy showcased the look in GOLBARY's latest campaign, illustrating how the trend has evolved over the decades. No longer a rugged worker’s outfit, it now features elegant and sophisticated ensembles with modern cuts—think high-waisted flare jeans paired with flattering denim shirts.
The Secret Behind Denim’s Timeless AppealWhat makes denim a perpetual favorite? Its versatility. Denim improves with time, adapting to the wearer’s body while managing to appear both classic and fashionable. In an era of fast fashion, denim represents a counter-trend—an investment in quality that endures.
GOLBARY’s new collection offers a fresh take on the trend, featuring flattering cuts, jackets in various washes, and skirts with clean lines. The prices remain accessible, with denim shirts starting at NIS 149.95 and jackets from NIS 299.90.
For a successful denim-on-denim look, mix different shades of blue and textures. Avoid a monotonous appearance—the key lies in contrast. Pair dark denim with light, or vintage washes with sleek finishes, to create a contemporary and stylish outfit.