The prolonged anxiety and uncertainty gripping the public have led even Israelis outside immediate conflict zones to maximize their home security.
Trellidor, the Israeli metal giant, has released data showing a dramatic increase in demand for home security measures in the first half of 2024, during wartime, compared to the first half of 2023.
“The data shows a sharp and consistent rise in demand for various security solutions, primarily bars,” says Yuval Zimmerman, Marketing VP of Trellidor Group. “The anxiety and desire to protect family members stem not only from the security situation and the war but also from the rising crime rates, which have increased significantly in recent months across many parts of the country.”
"We are seeing high demand in conflict areas in the south, such as Ofakim or Sderot, which is expected due to the situation. However, the more surprising data comes from central areas, where, despite the lack of sirens for weeks, people feel they need additional protection at home, with demand for bars up by tens of percent in Bat Yam, Bnei Brak, and more," Zimmerman adds.
"Another significant increase can be seen near Emek Hefer and close to Judea and Samaria, with a very high rise in demand for home security, such as a 62% increase in Rosh HaAyin."
Trellidor Group Data:
Ofakim: 47% increase
Ariel: 140% increase
Be'er Ya'akov: 57% increase
Beit She'an: 102% increase
Bnei Brak: 52% increase
Bat Yam: 67% increase
Gan Yavne: 23% increase
Hod HaSharon: 22% increase
Kfar Yona: 33% increase
Kfar Saba: 52% increase
Mevasseret Zion: 28% increase
Migdal HaEmek: 112% increase
Mazkeret Batya: 33% increase
Netivot: 27% increase
Afula: 21% increase
Atlit: 90% increase
Kadima: 100% increase
Caesarea: 100% increase
Kiryat Malakhi: 44% increase
Rosh HaAyin: 62% increase
Sderot: 259% increase
Bat Yam: 20% increase in bar purchases
Haifa: 17% increase in bar purchases
Netanya: 7% increase in bar purchases
Rishon Lezion: 37% increase in bar purchases
Tel Aviv-Jaffa: 13% increase in bar purchases
Founded in 1991, Trellidor is Israel's largest and most experienced company for security products, shading, home, and garden enclosures. Over the years, the company has become a brand that brings beauty and security to every home in Israel. As a pioneer in security and aluminum products with all its advantages, Trellidor offers its customers the richest and highest quality product range.
The company’s product selection includes gates and fences, bars, pergolas, exterior and interior railings, mashrabiyas, cladding, and more. The company’s factories are located in a large complex in Carmiel, covering an area of about 55,000 square meters.
The group manufactures over 3,000 unique products daily using the Taylor Made method per customer requirements. The company has one of the most professional marketing, service, and operations systems in the country, with over 50 sales agents and 120 installation teams nationwide.
Trellidor employs about 500 workers out of approximately 900 group employees, all of whom wake up every morning with a sense of mission to provide the best service, offering personal and high-quality solutions for every need and request.