From pearls to gemstones: The hottest handcrafted jewelry collection

Scent of the sea: Stav Naftali’s Sunset Collection blends oceanic elements.

  (photo credit: Lior Kasson)
(photo credit: Lior Kasson)

The jewelry brand Tata, owned by Stav Naftali, unveils its new Sunset collection. Featuring rings, earrings, and necklaces, the collection incorporates marine elements like shells and conches.

Stav Naftali's "Tata" jewelry brand launches a new summer collection with a variety of handcrafted jewelry.

  (credit: Lior Kasson)
(credit: Lior Kasson)

Tata is an Israeli brand founded by Naftali five years ago, with her designs sold online. Currently, she is releasing a new summer collection with a range of unique, stylish items that have made the brand a leader in its field.

The Sunset collection includes jewelry adorned with shells, conches, pearls, gemstones, and more. Tata's most beloved pieces are rings, necklaces, and earrings, all handcrafted.

In addition to designing jewelry, Stav Naftali is a content creator on social media. Her Instagram page garners millions of views with countless humorous and real-life videos. Stav writes, acts, films, and edits her original content. She quickly rose to social media fame, amassing 90,000 followers in just a few months. Her videos combine original, funny, and authentic content that resonates with many people.

  (credit: Lior Kasson)
(credit: Lior Kasson)

Stav Naftali: "Knowing that I can make people smile and that I am responsible for it gives me all the strength and motivation to continue doing what I do online," says Stav, after receiving feedback from wives of reservists who are home alone with children for months.

Price Range: NIS 250-650.Available at tata-jewelry.com