In a move signaling a new trend in the Israeli fashion industry, model and actress Omer Nudelman is launching her own fashion brand, NUDE. This brand, born out of a collaboration with the online retail giant TERMINAL X, features a collection that combines elements from Nudelman’s past in the countryside with her contemporary style. The launch highlights the growing trend of partnerships between celebrities and fashion companies in Israel.
NUDE is the result of a collaboration between Omer Nudelman, one of Israel's leading fashion figures, and TERMINAL X, Israel's largest fashion website, offering over 200 brands. The new brand draws inspiration from Nudelman's childhood in the countryside, blending it with her current personal style, which emphasizes comfort, sportiness, elegance, and homeliness.
The collection includes a variety of items, such as loungewear, soft and romantic pajamas, and flattering sportswear. All pieces are made from high-quality, soft fabrics like modal, satin, and lycra, and come in a romantic, delicate color palette with pastel touches, including cream, pink, white, yellow, gray, and blue.
TERMINAL X, known for its extensive activity in creating fashion brands in collaboration with leading personalities, sees NUDE as a natural continuation of this strategy. The new brand joins the wide range of brands offered by the site, leveraging Nudelman's popularity and personal style.
NUDE is available for purchase on the TERMINAL X website in sizes XS-L, with prices ranging from NIS 39.90-169.90. In addition to clothing, the collection also includes accessories to complete the look, such as baseball caps, scrunchies, and socks. The site offers a fast 'same-day delivery' option with home delivery, ensuring immediate access to the new collection.
The launch of NUDE is part of the growing trend of collaborations between celebrities and fashion networks and marks Nudelman's entry into the world of fashion design and creation. It reflects the efforts of major fashion networks to capitalize on the popularity of leading media figures to create new and attractive brands.
While it's still too early to determine the project's success, it's clear that the launch of NUDE represents a significant step for both Nudelman and TERMINAL X. It demonstrates the potential of combining the marketing power of celebrities with the logistical and retail capabilities of large online fashion platforms.