Maya Kay with a new record and Miley Cyrus making dreams come true

Makeup and facial care

Eye coverage 24/7

The new concealer, All HOURS Precise Angles Concealer of the super brand YSL, guarantees perfect coverage, and continuous care for 24 hours. The concealer is produced in 18 shades suitable for every skin tone, all with a glowing matte finish which gives the face and eyes moisture and full coverage, which does not accumulate in wrinkles. And it is made of 85% skin care ingredients with mineral pigments that give the skin moisture throughout the day.

Recommended price for the consumer: NIS 169.

Available in the Super Pharm, Hamashbir Lazarchan and April chains and in selected perfumeries - in the selected branches.

Peak before makeup

Carline launches a primer and vitamin C with moisturizing cream - with moisturizing cream, Hydrating Face Primer Vitamin C Antioxidant and, which combines the benefits of nourishing moisture and primer in one application to give a uniform look. The cream sets the makeup and helps protect against photoaging damage (oxidation damage), helps increase firmness and flexibility, reduces age spots and unifies tone. It nourishes the skin and creates a microscopic, imperceptible layer that protects the skin against feelings of dryness, stress and radiation and environmental damage. The cream also contains hyaluronic acid, shea butter, niacinamide and plant-derived chamomile, which nourish the skin immediately upon application. The primer ingredient smoothes the texture and is suitable for all skin types and any make-up style.

The price: NIS 50, content: 50 ml, available in the selected marketing and pharmacy chains and on the brand's website

Fulfilling dreams

GUCCI launches the new perfume that joins the iconic collection - FLORA GOERGEOUS ORCHI from the Flora series and it celebrates the boundless creative spirit of women. and represents the sensuality and courage of the contemporary woman, who focuses on self-love, connection to nature and personal creativity and knows how to turn her dreams into reality. The perfume combines the sweetness of vanilla reminiscent of flowers, with marine notes and an ozone accord that give it freshness and a refined texture with a focus on a winning combination of contrasts, the result is an unconventional fusion that emphasizes the sensuality and airy clarity of the vanilla accord and encourages the floral and creamy dimension of the perfume.

In the spectacular Gucci Flora campaign set against the backdrop of the city of Los Angeles, starring singer Miley Cyrus, the visuals and film blur the lines between reality and dreamscape, inspired by the empowering happiness of connecting with one's creativity in a natural environment. Miley's inner magic blossoms in a garden full of flowers as she runs through a tunnel of flowers, symbolizing the connection between reality and dream, accompanied by her Grammy-winning song, "Flowers", the ad, just like the song, tells a story of female empowerment and self-love. Sensual and warm with an embracing freshness, the perfume takes center stage as the campaign conveys the powerful message that uncompromising belief can make anything possible.

Recommended consumer price for 100 ml: NIS 649, recommended consumer price for 50 ml NIS 399. Available at select points of sale in the following chains: Super-Pharm, Hamashbir Lazarchan and April.

To the hair

Not in favor of a yellow look

Natural Formula launches Silver Natural Formula Professional shampoo and conditioner based on Pigment Booster technology, which contain a pigment that enhances the hair's natural shine and neutralizes the yellowish tone typical of white, silver or blonde hair. The shampoo and conditioner are enriched with keratin and are also suitable for straightened hair. The products do not contain ammonia, hydrogen peroxide, parabens, sodium chloride salt. The result: from overlap to overlap, the hair maintains a clean shade, rich in moisture, flexible and healthy looking.

Recommended price for the consumer: Silver shampoo, recommended price for the consumer: NIS 30 for contents: 400 ml, Silver conditioner, recommended price for the consumer: NIS 30, for contents: 400 ml. Can be obtained: in the marketing and pharmacy chains throughout the country.

What is seven?

Neka 7 shampoo and conditioner in an advanced formula for gentle cleaning of the hair and scalp. The series includes three types with a unique complex for each type: a restorative shampoo and conditioner with a complex of coconut oil, keratin and pro and vitamin B5, which help nourish the hair and scalp with moisture and prevent hair splitting. For the appearance of healthy and shiny hair.

Nourishing shampoo and conditioner with a nourishing complex of castor oil, argan oil and pro and vitamin B5, which help nourish the hair and scalp and give flexibility and softness. Shampoo and conditioner with increased moisture with a moisture complex of rice protein, biotin and pro and vitamin B5, which help in enriching the hair and scalp with moisture and giving flexibility and softness. Also, the series products do not contain parabens and phthalates and have not been tested on animals.

Recommended price for the consumer: NIS 13 for 750 ml. Available in the marketing and pharmacy chains throughout the country.

To the body

Keff in the bag

The brand Keff launches a refillable bag of bath lotion, with a cap for quick and convenient filling with the aim of reducing the amount of plastic by 70% and helping to preserve the quality of the environment and when 50% of the bottle is made from recycled plastic. The lotions are enriched with moisture and come in two fragrances, milk and honey shower lotion, shower lotion. The Ocean product (vegan) comes in a double size and with the addition of a pump for extremely convenient use, without parabens and silicones, and has not been tested on animals.

The price for the consumer of a refill bag of ocean shower lotion: NIS 15, for the contents: 1 liter. Available in the marketing and pharmacy chains throughout the country.

Fashion

Luxury for the summer

The lingerie chain FEMINA launches the event collection for summer 2024. The FEMINA event collection presents the luxury and style in clothing and underwear items specially adapted for important events such as weddings, parties and honeymoons. The soft satin fabrics and delicate lace give luxury and comfort and are suitable for the hot summer atmosphere. The delicate jewels and sparkling crystal stones add a sexy and elegant touch to every item in the collection, giving every event the perfect look. The items in the collection are designed to turn every moment into an unforgettable experience and magnificent memories, in a combination of beauty, comfort and luxury. FEMINA's event collection is available for purchase on the brand's website and stores.

Aiming at the next destination, the sports giant adidas unveils the Ultraboost 5 with a new design and advanced technology and is rising in a campaign led by actress Kim Or Azoulay, who began participating last year, with the support of the unique running community Tel Aviv adidas Runners. After two months of running training, she succeeded in 10 km in the Tel Aviv night race and these days she is already aiming for her next goal - a half marathon. the highest energy return so far.

The new design includes several additional technological upgrades that were worked on by the best experts in the company's laboratories in Germany. ULTRABOOST 5 shoes include BOOST insoles that have been redesigned and provide 9% greater energy return than the previous model, in a real line for the running community as the energy return effect absorbs the impact of each step and converts it into momentum that helps conserve energy and improve during running. The upper part of the shoes will be made from an advanced material that wraps around the foot while adapting to its shape and movement.

The breathable fabric ensures optimal air circulation and keeps the feet cool and dry even during the most intense training. The rubber soles of the shoes provide grip on a variety of surfaces, so the shoes are also suitable for runners in mountainous and rainy areas.

The price: Price: NIS 749.

Available at adidas online, chain stores and Mega Sport branches.