REALS, a chain specializing in vintage, home décor, and secondhand fashion, has launched its fifth flagship store at the Raanana Renanim Mall. The 800-square-meter store provides a distinctive shopping experience, featuring an extensive array of fashion items, accessories, and home goods.
New designer and international brand items are stocked daily, with most fashion pieces priced under NIS 50. The store also offers a range of home décor products priced between NIS 5 and NIS 200, including household items like bowls, plates, and glasses, alongside larger items such as strollers, suitcases, vases, and toys.
REALS operates on a circular economy model, collecting around 200 tons of vintage and fashion items monthly. Approximately 20% of these items are sold in-store, while the remainder is donated or recycled. The chain also employs individuals with disabilities and supports those in need, integrating social and environmental sustainability into its operations.
According to Dror Okashi, CEO of Renanim Mall, "Choosing REALS aligns with our commitment to promoting social businesses that offer not only quality products but also values of sustainability and equality."
The CEO of REALS added, "We are excited to be part of the growing movement for sustainability and secondhand fashion. Our presence in Renanim Mall reflects our dedication to fostering responsible consumption while providing customers with a unique and inspiring shopping experience."
Looking ahead, REALS plans to open three additional branches in central Israel, the Sharon region, and Jerusalem. The chain aims to expand to 10 stores by the end of 2025 and 30 stores by 2028.