Argania introduces a new hair care line designed for blonde, gray, or highlighted hair. The series, featuring shampoo, mask, and serum, is based on antioxidant-rich acai fruit. We found that the formula effectively neutralizes unwanted yellowish tones, leaving hair healthy and well-maintained. We especially loved the serum, which offers effective protection against Israel’s heat and humidity, perfect for anyone using heat styling. Free from salts, parabens, and SLS, this line has a notable advantage.
Price: Shampoo – NIS 43.90; Mask – NIS 54.90; Serum – NIS 54.90.
TRESemmé enters the rapid hair treatment market with a new series of concentrated conditioners, claiming results in just one minute. The series includes three products for different needs: Smooth for sleek, Hydrate for moisture, and Repair for damaged hair. The concentrated formula, combining Pro-Bond with keratin, hyaluronic acid, and biotin, indeed delivers impressive results in a short time. The Repair conditioner stands out, significantly reducing hair breakage and leaving it feeling revitalized after just one use. This attractive price point makes it an excellent alternative to pricier options.
Price: NIS 21.90–25.
L’Oréal Paris expands its successful “Infallible” line with a setting spray promising up to 36 hours of hold. While 36 hours might be more than most need, this could be beneficial in Israel's high humidity. The lightweight spray dries quickly, creating a transparent shield that prevents makeup from smudging. We tested it in various conditions and were impressed by its resistance to sweat and humidity without leaving a sticky residue. Another advantage: it doesn’t stain clothing. The lightweight formula doesn’t weigh down skin, keeping makeup looking natural and fresh throughout the day.
Price: NIS 60.
IL MAKIAGE launches a new eye cream combining an advanced formula with peptides, hyaluronic acid, and plant extracts aimed at reducing puffiness and dark circles. We tested the cream daily over two weeks, noticing visible improvement in the under-eye area within a week, with a firming effect that lasts all day. The lightweight texture absorbs quickly, making it suitable under makeup. It was particularly effective at reducing puffiness early in the day, though it didn’t completely eliminate dark circles.
Price: NIS 319.
Careline expands its makeup range with two innovative products: a Full Coverage Contour for sculpting and a Bold Tan Primer for a sun-kissed glow. The contour’s formula combines excellent coverage with a flexible texture, achieving long-lasting natural shading. The water-based primer, enriched with vitamins and hyaluronic acid, offers a natural tan shade ideal for the winter season. We loved how the primer can be layered with other makeup for added radiance and durability.
Price: Contour – NIS 59.90; Primer – NIS 109.
Elite delights candy lovers by bringing back the classic Black-and-White Cow Crunch alongside a new Brownie flavor. The nostalgic Black-and-White returns with the familiar crispy biscuit, milk chocolate, and cream filling, while the Brownie edition adds a fresh twist with brownie-flavored cream. Both treats strike a perfect balance between sweetness and texture, with the iconic crunchiness remaining a highlight. While these flavors aren’t groundbreaking, they’re definitely a fun treat.
Price: NIS 5.90–10.90.
Sano expands its hosting solutions line with an impressive 50-meter transparent nylon tablecloth. The 30-micron thick tablecloth offers a practical solution for hosting at any scale. After testing during the exhausting holiday season, we found the cloth highly resistant to spills and stains, and its shine enhances table presentation. The generous length provides flexibility, and it’s easy to lay out and clean, making it ideal for parents with young kids who need a quick-clean surface.
Price: NIS 35.90.
As part of the “Create Your World” campaign, Disney offers a new toy collection blending beloved magic with innovative play features. Among the items: a Belle fashion doll (Beauty and the Beast) with 20 charms to personalize her skirt, an Ariel doll with 11 surprises and accessories, and a Belle’s Carriage LEGO set featuring building options and collector’s items like decorated rings. The high quality brings Disney’s classic charm to life with modern play experiences. While prices are not low, these durable items provide hours of entertainment.
Price: Dolls – NIS 199; LEGO set – from NIS 99.
