Perfect for the changing season: Talia Ovadia's dress is a style solution

Reality star and influencer Talia Ovadia dives into the beauty business, launching a line of hair products suited to Israeli women.

 criniere (photo credit: RAFI DELOYA)
criniere
(photo credit: RAFI DELOYA)

One of the greatest gifts reality TV has given us is undoubtedly Talia Ovadia, who quickly became a favorite in gossip and fashion columns. Yesterday, she launched her first-ever pop-up store, marking a new chapter as a reality TV alum exploring the business side of beauty. Ovadia, the Big Brother champ and social media maven, is now the face of a haircare brand called Criniere, which is kicking off its journey with a weeklong pop-up at the Azrieli Ayalon Mall from October 27 to November 6, featuring a range of professional hair products tailored to Israeli hair types and local climate conditions.

 Talia Ovadia (credit: RAFI DELOYA)
Talia Ovadia (credit: RAFI DELOYA)

Hundreds of Instagram followers and close friends joined to celebrate Talia's new business, including influencers like Liel Eli and, naturally, her partner, Shachaf Raz. Ovadia looked flawless, sporting a fall-ready, repeat-worthy look: a chocolate-brown strapless midi dress from GOVANA (priced at NIS 300), complete with an asymmetric, flowing hemline. The dress has long, flared sleeves that open dramatically, adding a touch of "wow." Made from lycra, it’s also available in black on GOVANA's online store. Although she skipped the option, the look could be styled up with a matching, thin scarf for a different aesthetic.

 Talia Ovadia with Liel Eli (credit: liel_eli Instagram, screenshot)
Talia Ovadia with Liel Eli (credit: liel_eli Instagram, screenshot)

This isn’t the first time Ovadia has rocked a GOVANA outfit. She paired her dress with a pair of black patent leather shoes from Zara, a Spanish brand beloved by many for its trendy, scroll-worthy collections. The shoes featured a thick block heel attached to the front platform and closed with a pointed toe and a front buckle strap.

It also comes in black

As for accessories, Ovadia kept it minimal, opting for delicate jewelry by AH Jewels, a brand she collaborated with to launch a collection just over six months ago. Her hair flowed in all its glory—a must for a haircare launch, especially when her long, rich brunette locks have become something of a signature. She finished the look with her iconic makeup style: a cat-eye eyeliner, precise contouring, and a warm nude palette for a refined, elegant touch.