Last week the leading makeup and care brand Ada Lazorgan celebrated the launch of the new summer collection SUMMER DREAM. The event, which took place under the sky, attracted everyone in the local beauty and fashion industry. the dress code? Pink, of course. But what really excited the network were the surprising locks, the new trends that were revealed, and some unforgettable moments that caught everyone off guard.
Ada Lazorgan's summer party was more than just a launch event - it was a fashion statement of intent for the coming summer. The biggest stars of social media and television showed up in their best outfits, presenting a spectacular variety of interpretations of the prevailing pink trend.
The actress Shiraloi, whose style we are in awe of, combined a shirt from Zara with a skirt from Iris Boutique, and completed the look with shoes from Juzi and a Bottega bag. The final touch? Iconic Yves Saint Laurent sunglasses.
Not far behind her, Casey Zepta displayed inspiring confidence in a sweet NA-KD suit, teaming it with hysterical Alaia shoes and a vintage Gucci bag. But what really caught the eye were the jewelry - a winning combination between items from grandma and the luxury jewelry brand Lux.
Survivor winner Alitmusayoff wore a shirt from Zara, paired it with pants from Mango, and completed the look with matching shoes from Zara.
Yarin Hasson, the new face of the "Race to the Million", surprised with a sporty-elegant look. She paired a Zed Sport tank top with a Zara skirt, and added a surprising twist with Terminal X shoes and Cattleya sunglasses. Her jewelry, from Eden Diamonds and Cohen Cohen, added a touch of glamour, but what really stole the show was her belly chain - a trendy item she bought on AliExpress.
But the event wasn't just about fashion. Ada Lazorgan, the founder of the brand, proudly revealed the new summer collection: "I am proud to present our summer collection, which contains products that everyone must have!" she said The collection includes a tanning drops serum, a special edition SPF 50 sunscreen for the bag, and a shimmer stick in a universal shade that guarantees perfect illumination.
The Summer Dream Kit, which is the heart of the collection, offers a comprehensive solution for the hot Israeli summer. The tanning drops guarantee a tan without the need for dangerous exposure to the sun, the sunscreen is enriched with vitamins E and C and is suitable for daily use, and the shimmer stick guarantees a radiant and fresh look throughout the day.
Towards the end of the evening, when the atmosphere was at its peak, Ada Lazorgan revealed another surprise: "We are excited to launch the case and the new products on our company's website, in Terminal X and at the authorized resellers on 8/26," she announced, which caused a wave of excitement among those present.
The winner of the "Big Brother" Yuval Maatuk chose a classic combination of a shirt from Barashka with pants from Zara, and completed the look with shoes from H&M.
Sindi Chadi, the model and influencer who always manages to attract attention, chose a spectacular dress from the British fashion house House of CB, which is known for its feminine and sexy designs. Cindy completed the look with a luxurious bag from Chanel, which added a touch of classic elegance. She completed the look with a pair of shoes from PLT (PrettyLittleThing), the popular online fashion brand. The combination of a luxury item like the Chanel bag with more accessible branded items demonstrated Cindy's talent to create a balanced and interesting look.
And Keren Ozan, coming out of the current season of "Big Brother", chose to arrive with a bold shirt from Zara, which she combined with flattering jeans from Fashion Club, and added a touch of luxury with golden goose shoes.
