Revolution in running: ASICS GEL-KAYANO™ 31 & new surprises for Israelis

ASICS introduces the GEL-KAYANO™ 31, a revolutionary running shoe with advanced stability and comfort. New products for Israeli consumers also available now.

  ASICS GEL-KAYANO 31  (photo credit: PR)
ASICS GEL-KAYANO 31
(photo credit: PR)

The Japanese brand ASICS announces the new GEL-KAYANO™ 31 model: The GEL-KAYANO™ 31 model is from the brand's popular running shoe series, with a unique design that provides optimal stability and comfort that significantly improves the running experience. The model was designed for a stable fit with premium comfort, full contact with the ground, softer landings than ever and stability in the renewed upper part of the shoe that allows runners of all abilities and levels to move their bodies in the most optimal way. 

Recommended price: NIS 849. 

 ASICS GEL-KAYANO 31  (credit: PR)
ASICS GEL-KAYANO 31 (credit: PR)

In honor of breast cancer awareness month - Lenor is launching: A limited edition of bright pink laundry balls and for every purchase of one of Lenor's products, the company will donate directly to one of nine non-profit organizations. 

Recommended price: NIS 68.90. 

 Lenor, a donation to the association One of Nine  (credit: PUBLIC RELATIONS)
Lenor, a donation to the association One of Nine (credit: PUBLIC RELATIONS)
BURBERRY launches the new perfume for the BURBERRY GODDESS line BURBERRY GODDESS EAU DE PARFUM INTENSE. The new perfume combines gourmand, aromatic and woody in a wonderful way. It is based on the trio of unique and original vanillas, which are strengthened with woody vanilla in a process of deep liquid extract. The vanilla quartet is combined with a central essence of radiant lavender, providing a perfect aromatic balance. 

Recommended price: NIS 669. 

 Burberry Goddess Intense (credit: PR)
Burberry Goddess Intense (credit: PR)
The Sano company is launching a concentrated liquid for general cleaning with a musk fragrance, in the well-known and beloved blue gel series, known for its cleaning power. Concentrated liquid for general cleaning with a fresh musk fragrance. 

Recommended price: NIS 16.90. 

 Concentrated liquid for general cleaning with the scent of Musk - Sano (credit: PR)
Concentrated liquid for general cleaning with the scent of Musk - Sano (credit: PR)

Telma is renewed with a special summer edition: Marshmallow and strawberry flavored milkshakes and chocolate and cookie flavored milkshakes that combine chocolate flavors with cookie chips. 

Recommended price: NIS 21.90-24.90. 

 Shugi - Milkshake  (credit: PR)
Shugi - Milkshake (credit: PR)

The HASK hair care brand is launching for the first time a dedicated care series for curly hair: HASK CURL CARE: The products of the series are enriched with coconut oil, argan oil and vitamin E, and it includes five products that provide a comprehensive solution for the treatment and care of curls from the overlapping phase to the design phase Shampoo, conditioner, mask, spray 5 in 1 and cream for shaping and defining curls. 

Price range: NIS 32.90-34.90. 

 Hask care series for curly hair  (credit: PR)
Hask care series for curly hair (credit: PR)

The New York skincare brand Kiehl's is currently launching an innovative series of serums: ULTRA PURE HIGH POTENCY SERUMS, which includes three products that provide targeted solutions for the facial skin with minimalist formulas: 5% niacinamide serum - to reduce excess fat, 9.8% glycolic acid serum - to improve skin texture and 1.5% serum Hyaluronic acid for moisturizing. 

Recommended price: NIS 149. 

Kiehl's Serum 1.5% Hyaluronic Acid (credit: PR)
Kiehl's Serum 1.5% Hyaluronic Acid (credit: PR)

Especially for iced coffee lovers, get to know the NESCAFÉ iced coffee series - a ready-to-drink iced coffee series from Nestlé that has arrived in Israel and boasts three flavors of iced coffee: cappuccino iced coffee, latte iced coffee and mocha iced coffee.

Recommended price: NIS 5-13.90. 

Nescafe iced coffee drinks (credit: PR)
Nescafe iced coffee drinks (credit: PR)

Super Pharm's house brand Life launches large double-sided pads that come in XL size, durable and very soft. The pads come in three layers, durable viscose on one side that helps deep clean the skin, soft and pleasant cotton on the other side, and between the two sides, a layer of additional cotton velvet to cushion and thicken the pad. The pads can be used with toner or micellar water, and are suitable for deep cleaning of the face, for removing make-up, for spot cleaning and even for removing nail polish. 

Recommended price: NIS 34.90. 

 Life two-sided pads  (credit: PR)
Life two-sided pads (credit: PR)

Dr. Lehavit Akerman, a dermatology specialist, is expanding her professional care series and launching an innovative serum: The Derma Mega Coffee serum made from coffee oil extract and cannabis seed oil, which helps increase blood flow, fight radical damage, and has anti-inflammatory properties of the skin. The new serum has an enriched formula. With a fatty extract of coffee beans that has unique properties for skin care. 


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Recommended price: NIS 350-450. 

 Serum Mega Cafe Lahvit Akerman (credit: PR)
Serum Mega Cafe Lahvit Akerman (credit: PR)