Rio Mare, the renowned Italian tuna brand, is launching a new campaign in Israel for its Insalatissime series. These quick meals are designed for convenience, providing a complete meal in a box that can be enjoyed at home or on the go. The campaign's slogan is "Rio Mare - Savor Every Moment!"
Rio Mare's Insalatissime series features meals based on their high-quality tuna and is being promoted through a campaign with a budget of NIS 1 million.
The campaign includes television commercials on Channel 12 and Channel 13, social media activities, and influencer collaborations. Additionally, there will be promotional activities at the Enlistment Festival, where products will be sampled and branded prizes will be distributed.
The campaign will highlight the values of the Insalatissime tuna series: delicious meals based on premium tuna, suitable for any moment and place, whether on a picnic, traveling in Israel or abroad, in the office, or even at home. It will showcase a variety of meals in the series, such as Mexican-style tuna, tuna with garden vegetables, tuna with rice and vegetables, and tuna with couscous and vegetables.
According to Galit Bar, Head of the Food and Health Division at Shestowitz, "The campaign aims to raise awareness and encourage trial of the Insalatissime series, a delicious meal based on Rio Mare's high-quality tuna, which can be enjoyed anywhere and anytime."
Rio Mare tuna is of premium quality from Italy. The fish are carefully selected and undergo a double-cleaning process to remove excess fat and inedible parts, ensuring strict quality control throughout the supply chain.
A glimpse into the launch campaign of Rio Mare tuna - a meal in a box