The beauty and lifestyle brand MILUCCA, which was launched about six years ago, unveiled a "new and refreshing look" yesterday. As part of this move, the brand is launching a new identity along with a variety of products inspired by global beauty trends. The new products will be sold in about 250 Super Pharm stores and online. We caught Romi Frenkel at the launch event, who has been in the spotlight recently; after we reported that the model is in complete disconnection from her close friend Maya Kay following rumors that Kay had a romantic relationship with Kay's ex, Tal Morad. However, this time we're less interested in the gossip and more in what really excites us—TMF's fashion questionnaire:
Which item of clothing, in your opinion, should be destroyed immediately?
"Oh, there isn’t one. I don't know. Maybe like really tight skinny jeans?"
What did you use to wear that you would never wear today?
"There’s nothing, honestly. Everything kind of comes back for me."
Crocs? Boxers?
"No, I wear Crocs, I wear boxers, I wear everything. I have Crocs, deadly ones, with a lot of stuff on them. White, but with a big platform."
What's the most you've spent on a fashion item, and on what?
"I don’t spend a lot on fashion. By the way, this isn’t even mine… like, it’s mine now, I confiscated it from Omer Nudelman. Maybe I spend on jewelry because I love to splurge on that."
And what’s the most you’ve spent on jewelry?
"Five…"
Tell us about an unpleasant wardrobe malfunction you’ve had.
"Oh wow, during Dancing [with the Stars], my clothes were always tearing from the craziness, from jumping and going down and lifts and all that stuff. But no one saw."
No one saw? That's the trick! But was it live or during rehearsals?
"Both live and during rehearsals. I won’t lie, there was one episode where I was wearing a jumpsuit, and thankfully it had fringes because my butt was a little torn. But it’s fine, as long as no one noticed."
What’s a beauty tip you swear by, and I know you have plenty, so pick a good one.
"Micellar water."
How do you use it? Explain to us.
"In the morning, at night, and all day long—I’m obsessed with micellar water. It cleans the face, makes me feel fresh, clean, and sanitized."
Okay, maybe if we use micellar water, we’ll look like you.
"Use it, it’s good, it’s good!"
The beauty industry is constantly evolving and adapting to stay current and meet the changing needs of consumers. MILUCCA, which has become one of Israel’s most beloved beauty brands, is undergoing a transformation, launching a new visual identity and a collection of more than 100 new products in makeup, skincare, and beauty accessories designed in shades of gray, white, and silver.