As part of its launch for the Galaxy Flip 6 and the latest Galaxy Watch 7, Samsung Israel is collaborating with the popular surf brand Billabong Israel. This joint campaign will include limited-edition, custom-designed surfboards and exclusive offers for customers at Billabong stores.
Surfing has grown significantly in popularity globally and is experiencing a notable rise in Israel as well. An increasing number of Israelis are embracing this challenging, thrilling sport, with more surfers and popular surfing beaches emerging across the country. International recognition of surfing as an Olympic sport, along with Israeli surfers participating in competitions, has greatly boosted public awareness and interest.
Samsung, one of the world’s leading tech companies, places high importance on supporting various sports. The company served as the primary sponsor of the Paris Olympics, underscoring its commitment to promoting extreme sports, including surfing.
In line with efforts to promote surfing beyond Olympic events, Samsung Israel launched a unique local initiative with Billabong, the surf fashion brand. This collaboration includes a series of surfing videos, with the first installment featuring “Hani Surfboards,” a custom surfboard designer. In the videos, surfers receive expert tips on surfboard building, and the public is invited to join an online contest to win a custom-built surfboard by Hani, along with a Galaxy Flip 6 and shopping vouchers worth NIS 3,000 for Billabong stores.
Maya Segal, spokesperson for Samsung Israel, stated, “Samsung is proud to promote surfing culture in Israel. The connection between the advanced technology of the new Galaxy Z devices and the energy and freedom of surfing is a natural fit. We believe that smartphones can enhance sports experiences, connect people to nature, and provide creative tools to capture their most exciting moments.”
Lior Israeli, Marketing Manager at Billabong Israel, added, “We are proud to partner with Samsung, a leader in its field. This collaboration allows us to introduce our brand to a new audience and offer surf enthusiasts a cutting-edge technological experience that complements their lifestyle.”