Shocking or cool? Kendall Jenner introduces the "outside underwear" trend

From the runway to the street: Hollywood stars embrace the trend of underwear as outerwear. How did it start, why is it coming back, and how can you wear it without looking weird?

 Kendall Jenner  (photo credit: GEOFFROY VAN DER HASSELT/AFP VIA GETTY IMAGES)
Kendall Jenner
(photo credit: GEOFFROY VAN DER HASSELT/AFP VIA GETTY IMAGES)

Imagine going out into the street in your underwear. Sounds weird? Not if you're Kendall Jenner or any other celeb who embraces the hottest trend in the fashion world right now - wearing underwear as outerwear. From the fashion week runways to the red carpet, everyone seems to be competing to reveal more. But is this really a new trend? And how can we embrace it without feeling like we forgot to get dressed in the morning? Let's dive into the intriguing world of revealing fashion.

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Last Monday, Kendall Jenner walked the L'Oréal Paris runway in a red Mugler dress that might have looked familiar to anyone with a sharp memory of 1999. The front of the dress was cut across Jenner's right shoulder, revealing a matching bra. . This pop-and-run moment brought back memories of another revelatory fashion moment: Lil' Kim's embellished purple jumpsuit at the VMAs 26 years ago. On the red carpet, Kim's left breast was almost entirely exposed by an asymmetric cut—a mirror image of Jenner's cleavage—save for a matching purple nipple patch.

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Jenner's moment at Mugler was just the latest example of the resurgent trend of wearing underwear as outerwear. At the Nancy Dujaka fashion show in London earlier this month, square blazers were layered over strappy bras, while sheer corsets were paired with capri pants and turned into tops for going out. Bras were even exposed to the open air at Erdem - a departure for a fashion house beloved of British game queens (like Kristen Scott Thomas) and actual royalty (like the Duchess of Cambridge). Dolce & Gabbana also got the message, showing off satin corsets, garter belts and Madonna-style couture bras at Milan Fashion Week on Saturday. Florenspio even wore one of the brand's bold designs on her first British Vogue cover last week - the plunging neckline of her black dress with puffy sleeves falls just above the navel, framing her full-front bra.

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But the trend is spreading far beyond runways. At the first show of her "Short n' Sweet" tour on Monday, singer Sabrina Carpenter took the stage in a Victoria's Secret leotard and tights. The pink dress with lace trims, designed especially for her, is decorated with more than 150,000 crystals and took over 140 hours to make. On Monday, YouTube star and singer Jojo Siwa turned the trend on its head when she wore a scrotum shield for a headline-grabbing cover shoot for LadyGunn magazine. The 15th-century undergarment is decorated with leather-colored gems.


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While it seems like everywhere celebrities look like they're in the final rounds of strip poker, the idea of wearing your underwear to the outside world isn't new. Marie Antoinette pioneered this fashion transgression, when she chose to pose for a portrait in a white muslin smock-like dress—actually, her undergarment—in 1783. The style exploded in the 1980s, thanks to fashion shows by Anna Sui (who turned the babydoll dress from 1950s pajamas into 1980s party wear) and Jean-Polgottier, with his famous cone bra.

 Madonna-inspired lingerie at the Dolce & Gabbana show (credit: ANDREAS RENTZ/GETTY IMAGES)
Madonna-inspired lingerie at the Dolce & Gabbana show (credit: ANDREAS RENTZ/GETTY IMAGES)
Jenner has already proven herself to be a leader in everyday underwear, ditching pants for a pair of tights in 2022. As the trend gains momentum, who knows what she will reveal next.

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This trend raises interesting questions about the limits of modesty, the difference between fashion and overexposure, and how we define underwear in an era where the boundaries between private and public are blurring. Is this a real fashion revolution or just another marketing trick? And what does this mean for our society? Whether you are excited about the trend or shocked by it, one thing is for sure - it manages to attract everyone's attention.