The starring dancers : Julia Shahar & Yogev Malka will lead a campaign

Dancing with the Stars' Julia Shahar and Yogev Malka chosen as Lee Cooper ambassadors, leading couple campaign for Fall-Winter 2024/5 collection.

 Julia Shahar and her partner Yogev Malka will lead a couple campaign (photo credit: PR)
Julia Shahar and her partner Yogev Malka will lead a couple campaign
(photo credit: PR)

Dancing with the Stars dancer, Julia Shahar and her Israeli ninja partner Yogev Malka, reap their first couple campaign, when they were chosen to lead the campaign for the international fashion brand Lee Cooper together. The campaign will be launched next month, on the occasion of the launch of the brand's new autumn-winter collection. Yogev Malka, 25 years old, is the winner of the fifth season of Ninja Israel and was crowned the 20th ninja in the world and the second Israeli to climb the Madurayama after a full year.

The dancer Julia Shahar, 33 years old, participated 2 seasons ago in the television program Dancing with the Stars together with the singer Liran Danino and were the couple who were eliminated fifth from the competition. In the previous season, Malka and Shahar met, met and fell in love on the "Dancing with the Stars" stage, and were eliminated just before the semi-finals, they finished the season in fifth place.

 Julia Shahar and her partner Yogev Malka will lead a couple campaign (credit: PR)
Julia Shahar and her partner Yogev Malka will lead a couple campaign (credit: PR)

The real gift they left the competition with is their close and loving partnership. Today they live together in Tel Aviv, in a close relationship for a year and a half, and are together at the Yuli representation agency. These days Julia stars in Dancing with the Stars together with her partner Dor Harari.

The couple Shahar and Malka commented on their selection as Lee Cooper ambassadors and said: "This is our first campaign as a couple, and it's fun and exciting. Joining the team of ambassadors of the British brand Lee Cooper is a great honor for us and a significant step in our careers as well as in our life together as a couple." Ganit Alon, Lee Cooper's Vice President of Marketing, spoke about the new choice: "The entry of Julia Shahar and Yogev Malka as ambassadors of the Lee Cooper brand in Israel is part of a broad strategic move in which the brand is recruiting a number of ambassadors in Israel, each of whom defines the values, The visual and verbal language and the messages of Lee Cooper.

  Yogev Malka  (credit: SHAY FRANCO)
Yogev Malka (credit: SHAY FRANCO)
It is a communication language that differentiates the fashion brand from other players in the market and emphasizes that it is an urban and kicking jeans brand." The British Lee Cooper fashion chain is owned by the Brill Group, and has about 50 branches throughout the country.