The popular beer brand Tuborg is expanding its product range in Israel with the launch of a new limited-edition beer for the summer - Tuborg Gold. This golden, clear lager was developed specifically for the hot Israeli summer.
The new beer features a malty sweetness combined with a crisp and refreshing bitterness and contains 5% alcohol. It is brewed from high-quality barley malt, European hops, and Tuborg's unique lager yeast, giving it a tempting floral and fruity aroma.
Tuborg Gold is aimed particularly at a younger audience, making it ideal for consumption on hot days, whether on the beach with friends or at home with a partner. It pairs well with various summer dishes, such as chicken, salads, fried foods, and fresh cheeses.
The new beer will be available for purchase in six-packs and individual bottles of 330 ml. This adds a refreshing option to the Tuborg product family, which is known for its red beer with easy opening, produced from a unique blend of three types of malt and authentic lager yeast.
With the launch of Tuborg Gold, the brand seems to be strengthening its position in the Israeli beer market while adapting to the changing tastes and needs of local consumers.
In collaboration with Tuborg