1. Basic White Top by Plan B
What? A piece from the smart-casual genre, emphasizing simplicity, comfort, and quality amid the abundance of fleeting trends. This perfect basic shirt is made from an ultra-light fabric with a subtle sheerness. It features an elegant boat neckline and long sleeves, making it ideal for transitional seasons, with a body-hugging fit.
Price? NIS 219.
Where? In stores and online.
2. Liquid Blush by MILUCCA
What? MILUCCA introduced a new look in sleek silver packaging, perfectly in tune with the rising metallic trend in fashion and beauty. It's no wonder we were drawn to the liquid blush from the brand, which has a silky texture that spreads easily, dries quickly, and is enriched with magical castor oil and hyaluronic acid.
Price? NIS 40.
Where? Super-Pharm online.
3. Colorful Sneakers by HOFF
What? The Spanish brand launched its Fall-Winter collection this week, and we've already snagged some especially colorful shoes that sync perfectly with casual style. Designed for cosmopolitan life, the new silhouettes feature natural tones and refreshing designs perfect for everyday wear. And the price? Totally reasonable.
Price? NIS 459.
Where? In stores and online.
4. Blazer by Vivi Bellaish
What? The talented designer is back, opening a pop-up for just one week (22/9-27/9) to showcase his new "Silk from the Sea" collection, which includes a collaboration with jewelry designer Keren Wolf. Before the place fills up and the stock runs out, our focus is on this next blazer, featuring a unique silk print created by Bellaish himself.
Price? NIS 1,800.
Where? Bellaish Studio - 17 Tirza St., Tel Aviv.
5. Bi-Phase Makeup Remover by Lierac Paris
What? There's nothing more frustrating than reaching the end of the day, starting your makeup removal routine, and sadly realizing you've lost a few more lashes due to incorrect rubbing or ineffective products. Lierac's new bi-phase eye makeup remover tackles exactly this—it protects against lash loss, is safe for false lashes, effective, gentle, vegan, and made from 99% natural ingredients. What’s not to love?
Price? NIS 129.
Where? Pharmacies, cosmeticians, and the brand's online store.
6. Unisex Fragrance EX VETIVER by Juliette
What? We all know the "boyfriend style" concept, where a woman borrows clothes from her partner or brother—but here, it's the other way around. The new unisex fragrance blends the bold, masculine strength of citrus with the delicate elegance of vetiver, in a rich, slightly smoky concentration. A hybrid scent that breaks all the rules once again.
Price? NIS 499 for 100 ml.
Where? Super-Pharm, select stores, and Laline online.
7. Denim Dress by Golf
What? A blue midi-length denim dress, with a sleeveless tank cut and seam details along the zipper closure. It's an excellent option for the office or brunch, both during the remaining summer days and as the cooler autumn weather approaches. Pair it with sneakers, tall boots, and a blazer casually thrown over your shoulders for a laid-back yet polished look.
Price? NIS 254.90 (instead of NIS 299.90).
Where? In stores and online.