When bridal gown designer Liz Martinez sought the perfect face for her milestone collection, she didn’t need to look far. Sun Mizrahi, the Israeli model making waves across the global fashion scene, was chosen to lead the "Memories" campaign—the 2024-2025 collection of Martinez's celebrated designs. The collaboration between the two marks a pivotal moment in Israeli fashion, as these trailblazing women come together to create local magic with a global resonance.
Mizrahi recently made history as the first Israeli to be listed among the top 50 models worldwide by the prestigious website models.com. She brings her wealth of experience from top fashion runways around the world to the campaign. "Sun embodies exactly what I wanted to express with this collection," says Martinez. "She represents the modern woman—strong, elegant, and self-assured."
The Collection: Between Tradition and Innovation
The new collection offers a range of designs that blend classic elements with modern twists. Among the highlights is an A-line gown with a built-in corset, showcasing sophisticated sheer details and delicate lace embroidery throughout the dress. Another standout piece in the collection features a uniquely designed, sculpted corset adorned with tiny pearls, creating a shimmering wave effect on the body.
The collection also includes bolder options, like an airy mini dress with a dramatic train and feather details, emphasizing the brand's youthful and contemporary flair. Special attention was given to details—from sheer lace sleeves to pearl embellishments delicately distributed along the fabrics.
A Stunning Location
Martinez’s new collection, with rental prices starting at NIS 10,000, will soon be showcased in her newly renovated bridal salon. The campaign’s stunning photos highlight the successful fusion of Martinez’s elegant design with Mizrahi’s international presence, placing the power of Israeli fashion firmly on the global map.