In a first-of-its-kind collaboration, international nail polish brand OPI has partnered with local ambassador and TV host Yarden Harel. This new collaboration aims to showcase OPI’s summer collection, featuring a wide range of summer colors personally favored by Harel. The selected shades, which convey a sense of optimism, were chosen together with the global brand and are produced using unique technologies and formulas that ensure shine and durability for up to 7 days.
Harel was selected by the brand because she represents a classic, accessible, and authentic Israeli identity. The connection between them was born from a place of hope and optimism, resulting in a collection that includes both her favorite summer tones and classic hues.
Harel shared, "There are moments in my life that I hold close to my heart—simple memories that I revisit, which fill me with inspiration. Colors that evoke feelings of nostalgia and bring warmth to my soul. Especially in these gray times, I'm thrilled to create a colorful and collaborative collection with OPI that, through its shades, conveys optimism and gratitude for the good moments we've experienced in the past and those we will experience in the future."
For years, OPI has been one of the world’s leading nail polish brands, holding over 20 patents. The collection with Harel includes 14 colors—8 new shades and 6 iconic ones—and will be sold exclusively at Super-Pharm for NIS 55.