BREAKING NEWS

Pakistan bans airing of 'undesired' contraceptive advertisements

By REUTERS

MAY 28, 2016 16:04

Pakistan has banned advertisements for contraceptive products on television and radio over concern that they expose inquisitive children to the subject of sex, local media reported on Saturday.

The Pakistan Electronic Media Regulatory Authority (PEMRA) said it was acting in response to complaints from parents and its ban covered all contraceptive, birth control and family planning products.

"(The) general public is very much concerned (about) the exposure of such products to the innocent children, which get inquisitive on features (and) use of the products," it said in a statement.

The ban came despite a government initiative to encourage birth control in Pakistan, a conservative Muslim country of 190 million people where talking about sex in public is taboo.

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